Digital Marketing Fundamentals

This program is intended for agents, who are interested in promoting your properties online. We will equip you with all the digital marketing skills that you will need to promote  your projects online. Patient instructors. Contextualised for the property agents.

Course Objectives:

• Monitor social media platforms

• Setting up accounts on social media platforms in consultation with relevant stakeholders to meet organisational marketing communications strategy

• Manage social media platforms which includes developing social media content, overseeing integration of social media platforms

• Managing operational issues and contentious content as well as evaluating effectiveness of social media platforms in achieving sales and marketing objectives.

• Develop content on social media platforms and oversee integration of social media platforms to support sales and marketing strategies.

• Evaluate effectiveness of social media platforms to achieve sales and marketing objectives.

• Develop social media strategies to support sales and marketing which also include determining feasibility of using social media platforms as well as designing, evaluating and refining social media strategies

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?Topics:

Module 1: Introduction to Digital Marketing Strategy and Channels

?Module 2: Create an online presence and online reputation strategy

??Module 3: Generate leads using paid social, social selling and in-bound marketing

???Module 4: Generate leads using paid search, AdWords, SEM & SEO

?Module 5: Campaign Action Plan and Budgeting

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In-Class Course with Practical and E-Learning Component.

This course can be also be offered as an in-company training course. In-house corporate training is more cost-effective and our training courses can be tailored and adapted to your corporate needs.