Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results.
DurationDigital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results.
Students will learn the terms and concepts used in the industry and how they are applied in practical situations.
Since 1866, Willis College has secured a reputation as one of the best colleges in Ottawa, Arnprior, Winnipeg, and Online dedicated to serving our community and committed to skills training excellence.
Today, Willis College continues to lead and adapt in employability skills training and, as the oldest private college in Canada, is suitable for the ever-changing and emerging demands in the labour market.
Graduates benefit from our long prestigious history and accomplishments as one of the best career colleges in Canada while providing our students with new exciting career paths.
Willis College headquartered in the nation’s capital, Ottawa, with additional campuses near Ottawa, Arnprior, Winnipeg, and Online.
Willis College locations are registered as a private career college under the Private Career Colleges Act, 2005 and in Manitoba through Private Vocational Institutes.
Willis College provides:
Over 150 years of skills training excellence
Post-secondary diploma programs with practicum placements for many programs
Industry recognized certifications
Specialized skills training for in-demand careers
Exclusive on-campus career fairs
Exclusive partnerships with fortune 500 companies
Career management seminars
Certified and experienced instructors with practical experience
Prometric and Pearson VUE Test Center
Your Facebook audience is likely to see less than one percent of your content. It has never been more evident that having a social media presence to grow your business is no longer free and is changing rapidly.
This 10-week program will provide a hands-on ability to use and apply a variety of today's essential in-demand digital marketing tools and areas of expertise.
SEO involves the practice of increasing the quantity as well as the quality of traffic or visitors to the website. Not only that, but it also includes understanding the ranking factors to develop and implement search marketing strategies.
Learn the best practices, tools and technologies for Search Engine Optimization and Search Engine Marketing. Students can expect to learn how to create ad campaigns and the strategies and implementation that come with them.
This 10-hour course covers everything from the fundamental principles of SEO, to creating better content and page performance, to how to evaluate and report on SEO campaigns.
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