Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results.
DurationDigital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results.
Students will learn the terms and concepts used in the industry and how they are applied in practical situations.
Since 1866, Willis College has secured a reputation as one of the best colleges in Ottawa, Arnprior, Winnipeg, and Online dedicated to serving our community and committed to skills training excellence.
Today, Willis College continues to lead and adapt in employability skills training and, as the oldest private college in Canada, is suitable for the ever-changing and emerging demands in the labour market.
Graduates benefit from our long prestigious history and accomplishments as one of the best career colleges in Canada while providing our students with new exciting career paths.
Willis College headquartered in the nation’s capital, Ottawa, with additional campuses near Ottawa, Arnprior, Winnipeg, and Online.
Willis College locations are registered as a private career college under the Private Career Colleges Act, 2005 and in Manitoba through Private Vocational Institutes.
Willis College provides:
Over 150 years of skills training excellence
Post-secondary diploma programs with practicum placements for many programs
Industry recognized certifications
Specialized skills training for in-demand careers
Exclusive on-campus career fairs
Exclusive partnerships with fortune 500 companies
Career management seminars
Certified and experienced instructors with practical experience
Prometric and Pearson VUE Test Center
Learn to assess the needs of small business, develop a social media plan, including content calendars. Develop a marketing and communications plan, a media brief, and a communications investment plan.
In this training, you will be able to understand that your position on Google is the number one factor in your online visibility. The more visible you are, the more chance you have of attracting potential customers, therefore increasing your turnover!
Did you know, more folks check Facebook or log in to YouTube more each day than listen to the radio receiver or read a newsprint. If you aren’t reining in the great power of social media you are overlooking away on an enormous sales and profitability opportunity.
Students of this program will be trained to become competent digital marketers. They will take their skills into the practical experience through various projects and lab works plus the 8-week on-the-job training experience
This training aims to equip students with the knowledge necessary to understand the positioning of this practice in a context of marketing strategy and proceed with the implementation of SEO improvement tactics.
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