Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results.
Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results.
Students will learn the terms and concepts used in the industry and how they are applied in practical situations.
Since 1866, Willis College has secured a reputation as one of the best colleges in Ottawa, Arnprior, Winnipeg, and Online dedicated to serving our community and committed to skills training excellence.
Today, Willis College continues to lead and adapt in employability skills training and, as the oldest private college in Canada, is suitable for the ever-changing and emerging demands in the labour market.
Graduates benefit from our long prestigious history and accomplishments as one of the best career colleges in Canada while providing our students with new exciting career paths.
Willis College headquartered in the nation’s capital, Ottawa, with additional campuses near Ottawa, Arnprior, Winnipeg, and Online.
Willis College locations are registered as a private career college under the Private Career Colleges Act, 2005 and in Manitoba through Private Vocational Institutes.
Willis College provides:
Over 150 years of skills training excellence
Post-secondary diploma programs with practicum placements for many programs
Industry recognized certifications
Specialized skills training for in-demand careers
Exclusive on-campus career fairs
Exclusive partnerships with fortune 500 companies
Career management seminars
Certified and experienced instructors with practical experience
Prometric and Pearson VUE Test Center
Trainees will be able to use social media channels to amplify official messages, promote achievements and tackle fake news.
This 10-hour course covers everything from the fundamental principles of SEO, to creating better content and page performance, to how to evaluate and report on SEO campaigns.
This Search Engine Optimization and Search Engine Marketing certification training course includes a detailed study of paid search advertising, how to get free traffic from search engines, achieving high rankings, tracking, optimizing, and remarketing.
In this hands-on course, you'll discover proven methods for establishing an Internet presence and building a brand identity. You'll learn to incorporate SEO, advertising, email, social media, and more to develop an effective Internet marketing plan for your business even with little money to spend.
In this course, explore the latest digital marketing analytical tools, tactics and channels utilized by digital marketers. You will also learn specific techniques to use on various platforms that can be applied to your own organization.
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