Digital Marketing Graduate Programme

by SERC (South Eastern Regional College) Claim Listing

Geared for industry The Digital Marketing Graduate programme will run for 12 weeks, 4 weeks of training to achieve the OCN Level 4 DM qualification, and 8 weeks industry placement.

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img Duration

12 Weeks

Course Details

Geared for industry The Digital Marketing Graduate programme will run for 12 weeks, 4 weeks of training to achieve the OCN Level 4 DM qualification, and 8 weeks industry placement.

It will equip you with the skills, knowledge and understanding to integrate digital marketing and social media with business planning. Starting on 20 September, the 4 weeks training includes soft skills classes alongside the digital Marketing.

 

Course Structure:

  • Research, plan and execute key elements of a digital marketing strategy from budget, return on investment metrics to competitor analysis
  • Evaluate the potential risks for a business when using social media for marketing or business promotion
  • Assess best practice in the integration of online and offline marketing channels to enhance business activities
  • Study good and bad practice in static and mobile website design from both potential customer and marketing perspectives
  • Investigate and analyse factors that should be considered when planning a social media campaign
  • Use and understand digital marketing frameworks, models, and theory
  • Belfast City Branch

    Holywood Road, Holywood, Co. Down, Belfast City

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