This module is intended to guide students on the applications of marketing theory to the Internet. Teaching will involve building upon existing marketing concepts while questioning the validity of existing theory in light of the differences between the Internet and other media, and differences betwe
DurationThis module is intended to guide students on the applications of marketing theory to the Internet. Teaching will involve building upon existing marketing concepts while questioning the validity of existing theory in light of the differences between the Internet and other media, and differences between digital marketing and other forms of marketing communications.
The module covers how organisations (both public and private sector) use digital media to connect, interact, establish and maintain productive dialogue with customers. The module explores the impact of the Internet on marketing and branding activities and the techniques employed to enable the development of meaningful customer relationships.
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This SEO training course in search engine friendly web content copy writing enables web authors and copywriters to do their jobs better, by recognising the different ways in which search conditions, moulds — and even creates — the different audiences that they are trying to reach.
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Social media has made marketing your business more accessible than ever. You may have already set up the relevant accounts, but whats the best next step to get the most out of the platforms?
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