As businesses around the world digitalise, professionals at all career stages need to learn, and be updated with the latest innovative tools and techniques in digital marketing.
As businesses around the world digitalise, professionals at all career stages need to learn, and be updated with the latest innovative tools and techniques in digital marketing.
This course aims to provide participants with the analytical and quantitative tools required to make profit-maximizing digital marketing decisions across a variety of industries.
Topic Coverage:
Topics covered include the following:
NUS Business School, which is part of the National University of Singapore, is ranked as one of the top business schools in Asia by publications and organisations such as the Financial Times, the Economist Intelligence Unit and QS Top MBA.
With a range of undergraduate, graduate and executive education programmes - in English as well as in Chinese – the school provides management thought leadership from an Asian perspective, which is reflected in its research, teaching and industry outreach.
Established in 1965, the school is accredited by AACSB International (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System) for having met the highest standards for business education. It is also the first business school in Asia to be a full academic member of CEMS, an alliance of leading business schools and multinationals.
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