As businesses around the world digitalise, professionals at all career stages need to learn, and be updated with the latest innovative tools and techniques in digital marketing.
DurationAs businesses around the world digitalise, professionals at all career stages need to learn, and be updated with the latest innovative tools and techniques in digital marketing.
This course aims to provide participants with the analytical and quantitative tools required to make profit-maximizing digital marketing decisions across a variety of industries.
Topic Coverage:
Topics covered include the following:
NUS Business School, which is part of the National University of Singapore, is ranked as one of the top business schools in Asia by publications and organisations such as the Financial Times, the Economist Intelligence Unit and QS Top MBA.
With a range of undergraduate, graduate and executive education programmes - in English as well as in Chinese – the school provides management thought leadership from an Asian perspective, which is reflected in its research, teaching and industry outreach.
Established in 1965, the school is accredited by AACSB International (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System) for having met the highest standards for business education. It is also the first business school in Asia to be a full academic member of CEMS, an alliance of leading business schools and multinationals.
This 5-day programme addresses these gaps and provides business owners with the confidence to know how to be effective in dealing with their own teams and/or an agency/vendor in the analysis, planning, implementation and measurement of an effective digital marketing plan.
Digital and social media marketing has become a crucial component in companies’ marketing strategies
This 2 day WSQ SEO course wil teach you how to apply SEO tools and techniques for the organisation's digital assets and content across channels and recommend improvements for SEO efforts
Learn how to develop and deploy a complete Evegreen Content Strategy. Walkthrough all aspects of Search-Friendly Content development - including structuring and optimising winning SEO-friendly content.
When people think of social media, they often jump right into thinking about the tools, such as Facebook, Twitter and blogs. To be truly effective and efficient with your resources, you need a plan or roadmap to guide you through making the best decisions for you and your organization.
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