Digital Marketing (Optimising Digital ROI)

by NUS Business School, National University Of Singapore Claim Listing

As businesses around the world digitalise, professionals at all career stages need to learn, and be updated with the latest innovative tools and techniques in digital marketing.

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img Duration

1 Day

Course Details

As businesses around the world digitalise, professionals at all career stages need to learn, and be updated with the latest innovative tools and techniques in digital marketing.

This course aims to provide participants with the analytical and quantitative tools required to make profit-maximizing digital marketing decisions across a variety of industries.

 

Topic Coverage:

Topics covered include the following:

  • Online Marketing Metrics (CTR, CPM, Conversion etc.)
  • Regression Analytics
  • Digital Experiments
  • Estimating Returns on Investment (ROI)
  • Attribution Models
  • Allocation of Marketing Resources across Social Media
  • Central Branch

    Mochtar Riady Building 15 Kent Ridge Drive, Central

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