Digital Marketing Planning Training

In 2016, web marketing represented a key element of a company's success. Which customers should I target? Through which acquisition channels? With what budget? As a fine strategist, a good entrepreneur must have a vision of the year to come and establish in advance his plan of attack to conquer new markets.

This digital marketing planning course has the primary objective of making you aware of the importance of having a long-term vision (12 months) of your marketing strategy in order to calmly apply your action plan and measure the impact.

The second objective of this e-business course is to give you the keys to achieving this strategic planning objective and measuring your return on investment at all times.

Your Trainer

This digital marketing planning course will allow you to

• To identify and understand the web behavior of your target customers,

• To highlight your business and differentiate yourself from your competitors,

• To position your products and services in order to target specific segments of your audience,

• To know and evaluate the different channels oftraffic acquisition at your disposal,

• To define the budgets associated with each of the selected channels,

• Create your web marketing plan for the next 12 months

Benefits

• Know how to showcase your business and differentiate yourself from the competition

• Know the advantages of different traffic acquisition channels

• Obtain a web marketing plan adapted to your needs for the next 12 months