Digital Marketing Strategies for Business Growth

Immersing participants in a transformative learning experience, this two-day workshop is crafted to impart a deep comprehension of digital marketing strategies essential for driving business growth.

Interactive sessions, real-world case studies, and hands-on activities form the core of the program, offering attendees practical insights into harnessing digital channels for maximum impact.

By fostering experiential learning, the workshop equips participants with actionable techniques to navigate the ever-evolving digital landscape and achieve tangible results for their businesses.

Workshop Description

This immersive two-day workshop is designed to provide participants with a comprehensive understanding of digital marketing strategies aimed at maximising business growth. Through interactive sessions, real-world case studies, and hands-on activities, attendees will gain actionable insights into leveraging digital channels effectively.

Who should attend?

• Marketing Managers
• Business Owners
• Entrepreneurs
• Digital Marketing Professionals
• Anyone interested in enhancing their knowledge of digital marketing for business growth

Learning Objectives

• Understand the core principles of digital marketing
• Develop strategies to harness various digital channels for business growth
• Gain practical insights into creating and implementing effective digital marketing campaigns
• Learn to analyse and optimise digital marketing efforts for maximum ROI

Outlines

Module 1: Introduction to Digital Marketing

• Overview of digital marketing landscape
• Key components and channels

Module 2: Crafting a Digital Marketing Strategy

• Defining business objectives
• Identifying target audience and personas

Module 3: Content Marketing and SEOConflict Resolution Strategies

• Creating compelling content for digital platforms
• Understanding SEO best practices for better visibility

Module 4: Social Media Marketing

• Leveraging social media for brand awareness
• Strategies for engagement and community building

Module 5: Pay-Per-Click (PPC) Advertising

• Understanding Google Ads and PPC fundamentals
• Optimising ad campaigns for better ROI

Module 6: Email Marketing and Automation

• Designing effective email campaigns
• Implementing automation for nurturing leads

Module 7: Analytics and Performance Tracking

• Utilising data to measure digital marketing success
• Tools for tracking and analysing campaign performance

Module 8: Creating a Digital Marketing Plan

• Bringing it all together: developing a comprehensive digital marketing plan
• Hands-on workshop: participants create their digital marketing strategy

Module 9: Recap and Action Planning

• Review of key concepts
• Developing a personal action plan for ongoing improvement