Digital Marketing Strategy course is offered by CKMH.
After the course, participants will be able to:
Understand the Digital Marketing Framework from 3 perspectives:
Business Strategy
Consumer Strategy
Communications Strategy
Business Strategy – Developing the Brand’s Value Propositions
Consumer Strategy – Crafting your Target Audience Profile
Communications Strategy – Reaching & Engaging with a plan
Learning is a continuous step-by-step process so that learners are not overwhelmed by information. This allows for digestion of concepts taught before another new one is introduced.
Topics in Digital Marketing build on one another and this idea of step-by-step is vital to truly appreciate this subject. At CKMH Digital, our goal is to ensure that learners are able to follow, thus stay curious and interested. As such, the idea of Block Learning is created.
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