This intensive, two day training has been designed for managers, directors, professionals and executives who are struggling to keep up with the rapidly evolving world of social media marketing and how to use it effectively as part of their marketing and sales strategy.
DurationThis intensive, two day training has been designed for managers, directors, professionals and executives who are struggling to keep up with the rapidly evolving world of social media marketing and how to use it effectively as part of their marketing and sales strategy.
In recent years, the social media networks have gained worldwide popularity. What started off as Gen-Y’s rage to learn new web technologies, has now been extended to Gen-X and Baby Boomers – who have the real purchasing power – to employ the platform for socializing, promoting themselves to potential employers and advocating brands.
As the trend continues, innovative marketers are quick to identify the impact of social networking on their brands and how interactive marketing could significantly boost the effectiveness of their campaigns, gain valuable selling time and influence the purchase decision. As a result, an increasing number of businesses are venturing out into the realm of social media and the recent numbers unveiled by Interactive Marketing Forecast provides evidence to this
The market dynamics has shifted radically in the recent years from push to pull business model, putting consumers in control. Now, organizations must build personal connection and shape perception to drive purchase behavior and foster brand advocacy. Social media marketing is the solution to acquire, retain and grow profitable consumers.
Key Outcomes
Who will Attend
Decision-makers and emerging leaders across all sectors who are serious in improving their organizational capabilities – spanning technical, operational and management roles:
Day One
Module 1
Digital Marketing – Overview
Module 2
Google ads
Module 3
Search Engine Optimization
Module 4
The Strategic Content Planning
Day 2:
Module 1
Maximizing Social media
Module 2
Social Media Marketing strategy
Session: Case Studies (Brief about the case studies)
Module 3
Implementing Social Media / Engaging your Audience
OTC Training Centre Sdn Bhd is widely considered as one of the best and top training provider in Malaysia, having winning prestigious awards from HRDCorp, SME100 Malaysia, Top 10 of Malaysia and the Golden Bull Award.
OTC Training Centre has been an innovation leader in the development and delivery of practical outsourcing training programs for the past 17 years. Since then, we have supported thousands of companies to upskills their employees with personalized content and learning solutions.
Today, we have evolved to provide a full suite of outsourcing services in the learning and development field. Our training programs are entitled to HRDCorp claim, with our trainers being certified by HRDCorp as well. As a training provider, we aspire to keep providing the best training to our respected clients to ensure their satisfaction while using our service as the training provider.
Digital Marketing includes all marketing efforts using either an electronic device or the internet. Businesses exploit digital platforms to communicate with current and potential clients, such as search engines , social media, email and other websites.
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