There’s a thriving digital marketing ecosystem out there—and your organization needs to know how to move through it to create stand-out campaigns to promote products and services.
There’s a thriving digital marketing ecosystem out there—and your organization needs to know how to move through it to create stand-out campaigns to promote products and services. In this course, you’ll get the foundation skills and strategic essentials you need to plan and deliver results in targeted communication, customer engagement, delivery and more.
You’ll build your digital experience by applying customer-centric frameworks and implement integrated digital marketing strategies based on purposeful planning, strategic alignment, risk management and a digital measurement plan.
Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.
What You'll Learn:
By the end of this micro course, you'll be able to:
Competencies/skills developed in this micro course include:
We’re here for you. SCS provides the perfect balance of academic excellence and applied skills instruction. This means you get a unique, hands-on learning experience within a higher education setting, empowering you to take your career in any direction you choose, explore new horizons, and unleash your creative potential.
We are constantly working with industry experts, professional associations, subject matter experts, and academic faculties to provide learning opportunities that will challenge and change you.
In this one-year post-secondary program, you will develop your understanding of PPC marketing, effective copywriting, and campaign management techniques, all of which will help you to become an asset in any marketing role.
Digital marketing is an important and broad technique to optimize both inbound and outbound marketing campaigns through the integration of various online channels such as social media platforms, websites, blog posts, emails, videos, and search engines.
For you to know more about proper optimization you need to understand more about a search engine The activity of these search engines are very structured especially on website encounters each day.
This training aims to equip students with the knowledge necessary to understand the positioning of this practice in a context of marketing strategy and proceed with the implementation of SEO improvement tactics.
This gives you an opportunity to gain valuable work experience and have relevant experience in any industry as Digital Marketing Professional.
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