There’s a thriving digital marketing ecosystem out there—and your organization needs to know how to move through it to create stand-out campaigns to promote products and services.
There’s a thriving digital marketing ecosystem out there—and your organization needs to know how to move through it to create stand-out campaigns to promote products and services. In this course, you’ll get the foundation skills and strategic essentials you need to plan and deliver results in targeted communication, customer engagement, delivery and more.
You’ll build your digital experience by applying customer-centric frameworks and implement integrated digital marketing strategies based on purposeful planning, strategic alignment, risk management and a digital measurement plan.
Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.
What You'll Learn:
By the end of this micro course, you'll be able to:
Competencies/skills developed in this micro course include:
We’re here for you. SCS provides the perfect balance of academic excellence and applied skills instruction. This means you get a unique, hands-on learning experience within a higher education setting, empowering you to take your career in any direction you choose, explore new horizons, and unleash your creative potential.
We are constantly working with industry experts, professional associations, subject matter experts, and academic faculties to provide learning opportunities that will challenge and change you.
The digital revolution is forcing businesses across every industry to rethink how they market their products and services. Creating a straightforward, factual and user-friendly website isn’t enough anymore.
In this hands-on course, you'll discover proven methods for establishing an Internet presence and building a brand identity. You'll learn to incorporate SEO, advertising, email, social media, and more to develop an effective Internet marketing plan for your business even with little money to spend.
The Digital Marketing Certification Course aims to give you a head start in the field by enabling you to delve into the core concepts of digital marketing and keeping you up to date with the latest tools and techniques.
New & Exclusive - More than 400 assets across more than 20 key topic areas to help your staff to meet the digital transformation opportunity.
Learn to plan, create, and execute a digital strategy while leveraging their own design capabilities, organic SEO approaches, and appropriate online platforms, along with the tools, insights, and outreach they offer.
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