Digital Marketing Techniques is a 17-credit mandatory module of CIM’s Certificate in Professional Digital Marketing. To gain the CIM Level 4 Certificate in Professional Marketing, a pass in Applied Marketing, Planning Campaigns plus Digital Marketing Techniques is required.
This module of the CIM Certificate in Professional Digital Marketing focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment.
You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
Digital Marketing Techniques Overview
Digital Marketing Techniques is a 17-credit mandatory module of CIM’s Certificate in Professional Digital Marketing. To gain the CIM Level 4 Certificate in Professional Marketing, a pass in Applied Marketing, Planning Campaigns plus Digital Marketing Techniques is required.
Module Structure
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment.
The assessment will require submission of a work-based assignment. Broadly speaking the content of this module covers:
The Digital Techniques
Understand digital marketing tools and techniques
Assess different applications of digital marketing
Digital Enhancement
Know how to integrate digital and offline marketing
Understand approaches to enhancing stakeholder engagement
Digital Management
Know how to develop a digital marketing plan
Apply and adapt digital marketing analysis
Marketing Tom Media is an Accredited Chartered Institute of Marketing Training Centre, which delivers courses in Cardiff and London but also operating out of London and working with clients across the UK.
Our tutors have been involved in digital marketing training for the best part of 2 decades and have worked with a diverse range of businesses.
Over this time we have helped hundreds of companies, from private and public sector companies to educational and charity establishments, gain an effective Digital Marketing presence and increase traffic and conversions..
This module will help you to create and deliver effective mobile marketing campaigns. You will cover the concepts and trends underpinning mobile marketing, and take an in- depth look at SMS campaigns and mobile optimized websites.
This workshop will look at how email marketing can be used strategically to power growth and how to track ROI and performance of a website. Delivered by Jonny Ross, this session will help with understanding the steps needed to design your email campaigns.
This qualification has been designed to provide students with the knowledge and understanding required to understand how social media is used in a business environment.
This fully-funded course is project-based, the online learning experience is designed to transform your skillset and launch a new career as a python coder.
Our Social Media training day is a fully interactive day and we actively encourage working directly on existing or new Social Media platforms to help you get a real feel for things. We also have regular Q&A sessions throughout the day to focus on specific concerns or questions.
© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy