Digital Marketing Techniques

This module of the CIM Certificate in Professional Digital Marketing focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment.

You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Digital Marketing Techniques Overview

Digital Marketing Techniques is a 17-credit mandatory module of CIM’s Certificate in Professional Digital Marketing. To gain the CIM Level 4 Certificate in Professional Marketing, a pass in Applied Marketing, Planning Campaigns plus Digital Marketing Techniques is required.

Module Structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment.

The assessment will require submission of a work-based assignment. Broadly speaking the content of this module covers:

The Digital Techniques

• Understand digital marketing tools and techniques

• Assess different applications of digital marketing

Digital Enhancement

• Know how to integrate digital and offline marketing

• Understand approaches to enhancing stakeholder engagement

Digital Management

• Know how to develop a digital marketing plan

• Apply and adapt digital marketing analysis