Digital Marketing Training

The First approaches to digital marketing defined it as a projection of conventional marketing, its tools and strategies, on Internet.

However, the particularities of the digital world and its appropriation for marketing have fostered the development of channels, formats and languages that have led to tools and strategies that are unthinkable offline

Today, rather than a subtype of conventional marketing, digital marketing has become a new phenomenon that brings together customisation and mass distribution to accomplish marketing goals.

Technological convergence and the multiplication of devices have led to an opening up of the ways in which we thinking about marketing in Internet and have pushed the boundaries towards a new concept of The development digital marketing strategies offer much potential for brands and organisations. 

A digital marketing plan is a strategic document that takes the current situation of a particular organisation to set some midterm goals and to determine the strategy and means to accomplish them.

This document also describes the responsibilities, the time frame and control tools for monitoring.The aims of a digital marketing plan include discussing organisations and their environment.

Likewise, it needs to be a roadmap of how to manage the organization’s marketing strategy, so that resources are properly allocated. The plan also helps control and evaluate output and tackle any potential deviation from the organisation’s expected outcomes.

In this line, a marketing plan becomes a flexible document that must be adapted to the situation of the company.