Digital Marketing Training

With almost two decades of experience in building, training and mentoring digital marketing teams, our approach to digital marketing training is tried and tested and the results show that it works.

What does our digital marketing training look like?

Our digital marketing trainers are based in Edinburgh and deliver training across Scotland, London and the rest of the UK. Digital marketing training takes place in your office and is completely tailored to your business and your objectives.

Content may include:

• Market research:

Customers, competitors and marketplace

• Strategy design:

Objectives, customer-centric, data driven, customer journey

• Search engine optimisation:

Technical, best practice, content and inbound

• Social media marketing:

???????Paid and organic, writing for social and platforms

• Content marketing:

Blogging, page tables, copywriting and content audit

• Paid search:

Campaign structure, ad creative and campaign optimisation

• Digital PR and outreach:

Analysis, planning, pitch, outreach and measurement

• Analytics:

???????Google analytics, Google ads, social media and campaign tracking

Who could benefit from our digital marketing training?

We train teams and individuals at different levels from beginner to advanced.

• Digital marketing training for executives and executive teams

• Digital marketing for traditional marketers and marketing teams

• Digital marketing for beginners and digital experts, looking to hone their skills

Why digital marketing training matters:

A strengthened team means:

• Greater opportunities for growth

• Improved margins and profitability

• Higher quality of delivery

• Enhanced team job satisfaction and loyalty

• Better retention of staff and customers