Digital Marketing Training

by Softflew Technologies and Training Institute

Are you interested in becoming a digital marketer who wants to help companies grow? Do you think you can work as a digital marketing professional? Well, this 3 months digital marketing training from Softflew will offer you the best learning experience.

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img Duration

3 Months

Course Details

Are you interested in becoming a digital marketer who wants to help companies grow? Do you think you can work as a digital marketing professional? Well, this 3 months digital marketing training from Softflew will offer you the best learning experience.

You get to work on live projects with your actual training sessions. In this course you will learn different aspects of digital marketing, i.e. SEO, SMM, SMO, and SEM.

 

Course Content:

  • BASICS DIGITAL MARKETING
    • Introduction To Online Digital Marketing
    • Importance Of Digital Marketing
    • How did Internet Marketing work?
    • Traditional Vs. Digital Marketing
    • Types of Digital Marketing
  • ANALYSIS AND KEYWORD RESEARCH
    • Market Research
    • Keyword Research And Analysis
    • Types Of Keywords
    • Tools Used For Keyword Research
    • Localized Keyword Research
    • Competitor Website Keyword Analysis
    • Choosing Right Keywords To The Project
  • SEARCH ENGINE OPTIMIZATION (SEO)
    • Introduction To Search Engine Optimization
    • How Did Search Engine work?
    • SEO Fundamentals & Concepts
    • Understanding The SERP
    • Google Processing
    • Indexing
    • Crawling
  • ON PAGE OPTIMIZATION
    • Domain Selection
    • Hosting Selection
    • Meta Data Optimization
    • URL Optimization
    • Internal Linking
    • 301 Redirection
    • 404 Error Pages
    • Canonical Implementation
    • H1, H2, H3 Tags Optimization
    • Image Optimization
    • Landing Page Optimization
    • No-Follow And Do-Follow
    • Creating XML Sitemap
    • Favicon
  • OFF PAGE OPTIMIZATION
    • Link Building Tips & Techniques
    • Difference Between White Hat And Black Hat SEO
    • Alexa Rank, Domain
    • Directory Submission
    • Social Bookmarking Submission
    • Search Engine Submission
    • Web 2.0 Submission
    • Article Submission
    • Image Submission
    • Video Submission
    • PPT Submission
    • Classified Submission
    • Business Listing
    • Blog Commenting
    • Infographics Submission
    • Profile link creations
  • SEO UPDATES AND ANALYSIS
    • Google Panda
    • Penguin
    • Humming Bird Algorithm
    • Google Penalties
    • SEO Tools For Website Analysis And Optimization
    • Competitor Website Analysis And Backlinks Building
    • Backlinks Tracking, Monitoring, And Reporting
  • LOCAL BUSINESS & GOOGLE MAPPING
    • Creating Local Listing In Search Engine
    • Google Places Setup (Including Images, Videos, Map Etc)
    • Search Engine Visibility Reports
    • Verification Of Listing
    • Google Reviews
  • GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
    • Google Adwords
    • Introduction To Online Advertising And Adwords
    • Adwords Account And Campaign Basics
    • Ad-words Targeting And Placement
    • Ad_words Bidding And Budgeting
    • Ad words Tools
    • Optimizing Performance
    • Ads Type
    • Bidding Strategies
    • Search & Display Network
    • Shopping Ads
    • Video Ads
  • SOCIAL MEDIA OPTIMIZATION (SMO)
    • Social Media Optimization
    • Introduction To Social Media Networks
    • Types Of Social Media Websites
    • Social Media Optimization Concepts
    • Facebook, Google+, LinkedIn,
    • YouTube, Pinterest
    • Hashtags
    • Image Optimization
  • SOCIAL MEDIA MARKETING (SMM)
    • Facebook Optimization
    • Fan Page Vs Profile Vs Group
    • Creating Facebook Page For Business
    • Increasing Fans And Doing Marketing
    • Facebook Analytics
    • Facebook Advertising And Its Types In Detail
    • Creating Advertising Campaigns,
    • Creating Strong Profiles On Twitter
  • GOOGLE WEB ANALYTICS
    • Getting Started With Google Analytics
    • Navigating Google Analytics
    • Real-Time Monitoring
    • Audience
    • Acquisition
    • Demographics
  • WEBMASTER TOOLS
    • Adding site and verification
    • Setting Geo-target location
    • Crawls stats and Errors
    • Sitemaps
    • txt and Links Removal
  • Vikas Nagar Branch

    Hans Shakti Dham, 529/39, Kamla Nehru Nagar, Vikas Nagar, Lucknow

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