This program trains students with knowledge and skills in the dominant digital media platforms such as Google, Facebook/Instagram, Amazon, and TikTok.
This program trains students with knowledge and skills in the dominant digital media platforms such as Google, Facebook/Instagram, Amazon, and TikTok.
This digital media marketing and analytics program will introduce students to four important Demand Site Platforms (DSPs): Google, Facebook, Amazon, and TikTok.
They will learn the techniques for developing and implementing digital media marketing strategies for different businesses on these platforms. In addition, students will learn marketing data analytics tools that will be used to monitor and optimize digital media marketing performance.
In this program, students will obtain in-depth knowledge of digital media marketing and develop strong hands-on skills through many mini-projects and two capstone projects. They will have a unique opportunity to participate in real-life digital marketing projects while they are still in the progress of the program.
This will provide them with working experience in the field of digital media marketing and analytics. Upon successful completion of the program, with work experience, students will have confidence in obtaining employment as a marketing specialist or similar position in the digital media marketing field.
Our instructors are not only qualified professionals but also industry-specific experts. Every one of our programs is designed with input from industry leaders to prepare you with the industry know-how.
Master the skills, techniques and tools needed to exceed your social media marketing goals and design powerful digital strategies for Facebook, LinkedIn, Snapchat, YouTube and Instagram.
This course provides the student with an overview of social media its evolution and how it has come to occupy such an important role in how companies do business and connect with their customers.
The social media workshops cover  courses on Facebook , how to create Facebook pages and how to manage a LinkedIn page. Our social media coaches will teach you how to create a blog, an effective and profitable social media presence.
This microÂcreÂdenÂtial is focused on the knowlÂedge and skills needÂed to leverÂage and best use digÂiÂtal marÂketÂing from a busiÂness perÂspecÂtive.
Students take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships.
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