Digital Media Marketing and Analytics

This program trains students with knowledge and skills in the dominant digital media platforms such as Google, Facebook/Instagram, Amazon, and TikTok.

This digital media marketing and analytics program will introduce students to four important Demand Site Platforms (DSPs): Google, Facebook, Amazon, and TikTok.

They will learn the techniques for developing and implementing digital media marketing strategies for different businesses on these platforms. In addition, students will learn marketing data analytics tools that will be used to monitor and optimize digital media marketing performance.

In this program, students will obtain in-depth knowledge of digital media marketing and develop strong hands-on skills through many mini-projects and two capstone projects. They will have a unique opportunity to participate in real-life digital marketing projects while they are still in the progress of the program.

This will provide them with working experience in the field of digital media marketing and analytics. Upon successful completion of the program, with work experience, students will have confidence in obtaining employment as a marketing specialist or similar position in the digital media marketing field.