This program trains students with knowledge and skills in the dominant digital media platforms such as Google, Facebook/Instagram, Amazon, and TikTok.
DurationThis program trains students with knowledge and skills in the dominant digital media platforms such as Google, Facebook/Instagram, Amazon, and TikTok.
This digital media marketing and analytics program will introduce students to four important Demand Site Platforms (DSPs): Google, Facebook, Amazon, and TikTok.
They will learn the techniques for developing and implementing digital media marketing strategies for different businesses on these platforms. In addition, students will learn marketing data analytics tools that will be used to monitor and optimize digital media marketing performance.
In this program, students will obtain in-depth knowledge of digital media marketing and develop strong hands-on skills through many mini-projects and two capstone projects. They will have a unique opportunity to participate in real-life digital marketing projects while they are still in the progress of the program.
This will provide them with working experience in the field of digital media marketing and analytics. Upon successful completion of the program, with work experience, students will have confidence in obtaining employment as a marketing specialist or similar position in the digital media marketing field.
Our instructors are not only qualified professionals but also industry-specific experts. Every one of our programs is designed with input from industry leaders to prepare you with the industry know-how.
This course kicks off with a fresh look at SEO fundamentals to ensure you have a solid and up-to-date foundation of knowledge. It moves on to exploring advanced strategies for improving SEO and growing qualified traffic.
For you to know more about proper optimization you need to understand more about a search engine The activity of these search engines are very structured especially on website encounters each day.
Gain world-class digital marketing knowledge, from PPC to SEO, Analytics, Social Media and more. You will be armed with the expertise and the insights to be able to work in this fast-paced industry. Become a skilled digital marketer, capable of building digital marketing strategies from scratch
The social media workshops cover  courses on Facebook , how to create Facebook pages and how to manage a LinkedIn page. Our social media coaches will teach you how to create a blog, an effective and profitable social media presence.
In the fast-paced evolution of Digital Marketing, the function of Social Media Marketing is important. Traditional marketing remains in today's world, but marketers are focusing on this cutting-edge medium to engage with their target market.
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