This program trains students with knowledge and skills in the dominant digital media platforms such as Google, Facebook/Instagram, Amazon, and TikTok.
This program trains students with knowledge and skills in the dominant digital media platforms such as Google, Facebook/Instagram, Amazon, and TikTok.
This digital media marketing and analytics program will introduce students to four important Demand Site Platforms (DSPs): Google, Facebook, Amazon, and TikTok.
They will learn the techniques for developing and implementing digital media marketing strategies for different businesses on these platforms. In addition, students will learn marketing data analytics tools that will be used to monitor and optimize digital media marketing performance.
In this program, students will obtain in-depth knowledge of digital media marketing and develop strong hands-on skills through many mini-projects and two capstone projects. They will have a unique opportunity to participate in real-life digital marketing projects while they are still in the progress of the program.
This will provide them with working experience in the field of digital media marketing and analytics. Upon successful completion of the program, with work experience, students will have confidence in obtaining employment as a marketing specialist or similar position in the digital media marketing field.
Our instructors are not only qualified professionals but also industry-specific experts. Every one of our programs is designed with input from industry leaders to prepare you with the industry know-how.
In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads.
For you to know more about proper optimization you need to understand more about a search engine The activity of these search engines are very structured especially on website encounters each day.
Our digital marketing course aims to help you learn how to navigate the entire digital marketing funnel, and gain knowledge to drive growth yours or client’s business.
Social Media is now a crucial communication tool and if your organization isn’t leveraging its power to reach and engage audiences, you are missing a huge opportunity. Since most people use social media easily in their daily lives, they assume it is just as easy to use for their organization.
There’s a thriving digital marketing ecosystem out there—and your organization needs to know how to move through it to create stand-out campaigns to promote products and services.
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