In this Digital Public Relations Course you will learn the art and science of engaging with media on all different digital channels to enable you to spread your brand’s message through strategic communications.
DurationCourse Description:
The Digital Era has drastically changed the way traditional PR has been done and the way PR work is measured.
Consumers and stakeholders are met on a variety of different media channels and demand attention wherever they are met. It is the PR’s job to fulfil this function for the organisation and additionally for target market that the organisation is representing.
What are the outcomes of this course?
This Online Public Relations course will teach you how to meet the organisations and target market’s needs weaving in the fundamentals of traditional Public Relations into a digital world.
In this Digital Public Relations Course you will learn the art and science of engaging with media on all different digital channels to enable you to spread your brand’s message through strategic communications.
The course holds accreditation from both MICT SETA and is endorsed by the IAB which means that you are guaranteed that your Public Relations qualification will give you the upper hand in this competitive digital world.
The Digital School of Marketing (DSM) is South Africa’s preferred provider of accredited digital marketing education. Our educational institution is unique due to all of our marketing courses being accredited by (MICT SETA).
The Media, Information and Communication Technologies Sector Education and Training Authority. In addition to this, we are a member of the IAB South Africa.
Companies employ public relations experts to manage the perception of the company and its brands. PR practitioners must possess strong writing and organisational skills, be confident and creative and have a persuasive edge.
A career in Public Management will prepare you for a variety of public service functions. A strong element of the course is knowledge of administrative structures and an understanding of the public and private sector.
The programme progresses through three levels. Each N level takes place over one semester. After each semester, students are eligible for a National Certificate on that level. We recommend continuing through all three levels in order to qualify for the National Diploma.
While media relations refer to the company’s relationship with journalists, public relations extend beyond the media to the general public. Media relations involve working alongside the media to inform the public of the company’s mission, policies and practices in a positive and consistent mann...
Public Relations and Customer Care course is offered by Pan African Training. Pan African Training offers a wide range of in-house training to organizations, prior to conducting the in-house training, we will analyze the needs of your organization.
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