Digital Transformation: New Models of Business (MGT5266)

This course is aimed at the analysis and examination of the modern phenomena of the knowledge economy. It examines the major changes in business for a digitally enabled enterprise and the changes and effects of new models of business. 

Timetable

• This course will be delivered through a series of lectures in semester.

Course Aims
This course is aimed at the analysis and examination of the modern phenomena of the knowledge economy. It will therefore allow students to explore:

• The new models of business in a digital age
• The issues of a business where knowledge (IP) is the key value of the enterprise
• The impact of a rapidly changing business environment on a knowledge based business
• The key differences between a knowledge based enterprise and a traditional business
• The entrepreneurial leadership of knowledge based organisations
• The strategy options available to a knowledge based business and the risk assessment involved in planning
• The financing implications of a company based on intangible assets

Intended Learning Outcomes of Course
By the end of this course students will be able to:

• Evaluate the options for new models of doing business in a digital based business environment
• Evaluate critically the nature of the knowledge economy and knowledge as a sustainable competitive advantage
• Critically evaluate the effect of e-business upon SME development
• Explore and construct an e-business model of an enterprise
• Recognize the concepts/competencies /connections /networks necessary for the successful SME in the knowledge economy
• Critically assess the financial options for a tangible asset poor /knowledge rich business

Minimum Requirement for Award of Credits

• Students must submit at least 75 percent by weight of the components (including examinations) of the course's summative assessment.