Our diploma in advertising design programme combines theories and practical work to provide students with a broad-based knowledge of advertising design. Students will learn advanced skills in using the related digital software applications, cultivate creativity and innovative thinking, develop visua
DurationOur Diploma in Advertising Design programme combines theories and practical work to provide students with a broad-based knowledge of Advertising Design. Students will learn advanced skills in using the related digital software applications, cultivate creativity and innovative thinking, develop visual expression and communication in art and design in order to contribute toward the creative advertising industry
Students also have the opportunity to keep abreast with the latest advertising trends and information in the market, including traditional television advertising and online advertising.
Advertising itself is a diversified medium. Through the use of modern communication technology and the latest media, it continues to render itself as an information channel to society through the promotion of products and services.
Common Core
Programme Core
Electives
Industrial Training
Entry Requirement
Career Opportunities
Southern University College (also known as Southern UC) attained its current status in 2012. It was previously known as Southern College – established in 1990 as the first non-profit institute of higher-education in Malaysia to provide a local educational channel for high school graduates who were unable to further their studies in foreign countries or gain admission to other local tertiary educational institutions.
Historically, Southern UC has its origin 46 years ago (in 1975) in Foon Yew High School, Johor Bahru, offering an Advanced Studies Programme. In 1986, the Foon Yew Board of Directors applied to the Ministry of Education to set up a community-funded college. Through the persistent effort of the Chinese community leaders, approval was subsequently obtained from the Ministry of Education in 1990 for the establishment of Southern College.
Southern UC is located in the Skudai area of Johor Bahru, Malaysia – an area within the Iskandar Malaysia Economic Zone. Its campus land is sized at 33 acres, mainly donated by philanthropist Mr. Seow Wan Heong. Following the development of Iskandar Malaysia Economic Zone, Southern UC will be one of the important educational institutions in Malaysia, and has poised itself to become an international educational institution. The Southern UC campus is a scenic spot, rich in Chinese traditional colours and a multicultural atmosphere that encompasses the spirit of co-existence and multi-culturism.
Currently, Southern UC has 6 faculties, 3 schools, and 10 research institutes. The 6 Faculties include Faculty of Humanities and Social Sciences, Faculty of Business and Management, Faculty of Art and Design, Faculty of Engineering and Information Technology, Faculty of Chinese Medicine and Faculty of Chinese Studies. The 3 schools comprised School of Foundation Studies, School of Professional & Continuing Education and Southern Institute of Technical Education.
The 10 research institutes include Institute of Graduate Studies and Research, Research Institute of Chinese Ethnicity & Culture, Malaysian Chinese Literature Centre, Research Institute of Malay Language and Culture, A+I Design Research Centre, Centre for Business & Management Research, Centre for Applied Artificial Intelligence, Robotic, and IoT (CARI), Research Centre of Traditional Chinese Medicine, Education, Psychology and Counselling Research Centre, and Social Sciences Research Centre (SSRC).
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