This program emphasizes both the theoretical aspects as well as the practices of business administration. Students of this program will study business organisations, their management and the changing global environment in which they operate, alongside the applied skills needed for a successful caree
This program emphasizes both the theoretical aspects as well as the practices of business administration. Students of this program will study business organisations, their management and the changing global environment in which they operate, alongside the applied skills needed for a successful career in the business arena.
Students will learn how businesses operate and the fundamentals of professional management practice, from accounting, economics, finance, human resource management to marketing principles. The program will enable students to explore the increasingly complex global, political, economic, social and technological environment within which businesses operate.
The Diploma in Business Administration aims to provide students with a broad, analytical and integrated grasp of business management. It is designed to appeal to those who wish to gain a general business diploma whilst also having the option of furthering their studies in undergraduate and moving on to graduate level business programs.
Programme Objective
Key Features
Career Prospects
Below is a listing of some jobs where a business administration qualification may be particularly useful. While many of these careers are open to different specialisation, some companies may specify, or give preference to, graduates in business-related subjects.
Common Core Module
Discipline Core / Specialisation Modules
Elective Modules
Elective (Open)
(Select Any Two)
Entry Requirement
Southern University College (also known as Southern UC) attained its current status in 2012. It was previously known as Southern College – established in 1990 as the first non-profit institute of higher-education in Malaysia to provide a local educational channel for high school graduates who were unable to further their studies in foreign countries or gain admission to other local tertiary educational institutions.
Historically, Southern UC has its origin 46 years ago (in 1975) in Foon Yew High School, Johor Bahru, offering an Advanced Studies Programme. In 1986, the Foon Yew Board of Directors applied to the Ministry of Education to set up a community-funded college. Through the persistent effort of the Chinese community leaders, approval was subsequently obtained from the Ministry of Education in 1990 for the establishment of Southern College.
Southern UC is located in the Skudai area of Johor Bahru, Malaysia – an area within the Iskandar Malaysia Economic Zone. Its campus land is sized at 33 acres, mainly donated by philanthropist Mr. Seow Wan Heong. Following the development of Iskandar Malaysia Economic Zone, Southern UC will be one of the important educational institutions in Malaysia, and has poised itself to become an international educational institution. The Southern UC campus is a scenic spot, rich in Chinese traditional colours and a multicultural atmosphere that encompasses the spirit of co-existence and multi-culturism.
Currently, Southern UC has 6 faculties, 3 schools, and 10 research institutes. The 6 Faculties include Faculty of Humanities and Social Sciences, Faculty of Business and Management, Faculty of Art and Design, Faculty of Engineering and Information Technology, Faculty of Chinese Medicine and Faculty of Chinese Studies. The 3 schools comprised School of Foundation Studies, School of Professional & Continuing Education and Southern Institute of Technical Education.
The 10 research institutes include Institute of Graduate Studies and Research, Research Institute of Chinese Ethnicity & Culture, Malaysian Chinese Literature Centre, Research Institute of Malay Language and Culture, A+I Design Research Centre, Centre for Business & Management Research, Centre for Applied Artificial Intelligence, Robotic, and IoT (CARI), Research Centre of Traditional Chinese Medicine, Education, Psychology and Counselling Research Centre, and Social Sciences Research Centre (SSRC).
The programme is intended to enable participants to apply business management concepts and principles to their work environment in a realistic manner for their career advancement. Every module provides a sound coverage of theoretical and practical concepts and skills in specific areas of business m...
The diploma in business administration provides students with the basic business skills essential to today's competitive business environments. This programme integrates theory-based classrooms learning with visits to different industry partners to gain practical insights.
This course is a perfect choice for anyone looking to fast-track their career and know the realities to start, manage and grow. This programme will equip participants with the skill and knowledge of management, to enhance the career growth and professional development.
This program provides the opportunity for students to plan, organize, and gain knowledge in the bank or in other financial institutions. Students will be equipped with an in-depth understanding and knowledge of islamic banking, financial service marketing, banking operations, and documentation, ban...
This diploma in business administration will help students acquire a multi-disciplinary business knowledge as well as awareness of real world working. Students will be taught to apply their skills in business issues like economics, management, statistics, accounting, finance, strategy calls, etc.
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