This program focuses on real-world business applications for big data and teaches you effective marketing strategies, so once you finish this program, you will be career-ready.
DurationThese days, companies work with huge volumes of data gathered from diverse sources. In the field of digital marketing, knowing how to collect, analyze, and transform this data can make the difference between a huge success and an epic failure.
This program focuses on real-world business applications for big data and teaches you effective marketing strategies, so once you finish this program, you will be career-ready.
In this seven-course program, you'll:
Learn everything from the essentials of digital marketing to the strategies and skills you'll need to increase site traffic, brand awareness and campaign effectiveness
Learn how to design a big data science project of your own using data from social networks, sensors, weblogs, and more.
Progress from novice to guru so you can take your place in this fast-paced field that's reshaping global communications.
Although knowledge of SQL is not a required course in the program, we strongly suggest you have some basic skills in this area. To succeed, you will be required to do 5–10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts.
As a next-generation university, we reimagine the future of higher education. Concordia’s innovative approach to experiential learning and cross-functional research benefits our 50,000 students.
Concordia is the top-ranked university in Canada under 50, located in vibrant Montreal on the traditional lands of the Kanien’kehá:ka Nation. We strive to be socially responsible and create a more equitable and sustainable world.
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