Diploma in Digital Marketing

Diploma in Digital Marketing Training is designed for job seekers, professionals, entrepreneurs & beginners. Diploma in Digital Marketing is a combination of 25 distinct modules especially designed by ACLM.

Digital Marketing will set you to how your business can be accelerated very fast or how an organisation can set a desired goal to achieve. You can set your target very easily and can earn more and more.

We can assure, on completion of the digital marketing training, you can plan & implement your marketing strategies in a better way. You will have a full ideas on limiting the control over content. Even you can write or explain better about your products and also it can be seem top among others.

Modules of Diploma in Digital marketing

Module I - Digital Marketing Overview

• What Digital Marketing Exactly Is?

• What is SEO (Search Engine Optimization)?

• What is SERP (Search Engine Results Pages)?

• What is SEM (Search Engine Marketing)?

• What is SMO (Social Media Optimization)?

• What is SMM (Social Media Marketing)?

• What is Blogging & Purpose of Blogging?

• What is Adsense & Affiliates?

• What is Email Marketing?

• What is Mobile Marketing?

• What is Online Reputation Management?

Module II – Domain Registration Web Designing & Hosting

• Website Designing & Hosting

• What is HTML, PHP, CSS & Java Script

• Different Kind of Websites

• Static & Dynamic Websites

• Start Designing Websites

• Purchasing Domain Names

• Purchasing Web Hosting

• Connecting Domain & Hosting

• FTP Users & Using File Zila.

• Domain Control Panels

• Web Hosting Control Panels

Module III– Keyword Research with Google Keyword Planner

• What are Keywords and Key phrases

• Why Keywords are Important in SEO

• What is Keywords Research

• Why Keyword Research in Important in SEO

• What is Google Keyword Planner

• How to Use Google Keyword Planner

• Analyzing Keyword Competition

• Exact, Phrase and Broad Match in Keywords Research

• Finding Best Keywords for Our Website.

Module IV - SEO (Search Engine Optimization) Course

1. On Page Optimization - SEO

• Getting Started with Head Section

• Understanding On Page SEO?

• Domain Name Selection & URL Structuring

• Head Section Optimization

• Meta Tags Optimization

• Optimizing Title Tags, Description Tags, Keywords Tags, Robots Tags

• Optimizing Open Graph Tags

• Redirection Tags

• SEO Friendly Content Writing

• Heading Optimization

• Keyword Density, Keyword Spamming and Keyword Stuffing

• LSI (Latent Semantic Indexing) Technique

• Image Optimization Strategies

• Link Optimization Strategies

• Robots File Creation

• XML Sitemap Creation

• Sitemap Submissions

Off Page Optimization – SEO

• What is Off Page SEO?

• Why Off Page is Important?

• What Are Backlinks?

• Backlinks Creation Methods

• Difference Between Do Follow and No Follow Backlinks

• What is Google Page Rank

• How To Increase Google Page Rank

• Web Directory Submissions

• Social Bookmarking

• Article Writing & Submission

• Press Release Writing & Submissions

• Comment Writing

• Guest Blogging

• Classifieds posting

• Forum Posting

• Link Exchange (one way, two way and three way)

• Search Engine Submissions

• RSS Feeds

Search Engine Algorithms

• What Are Search Engine Algorithms

• Why Search Engine Create Algorithms

• Google Panda Algorithm

• Google Penguin Algorithm

• Google EMD Algorithm

• Google Humming Bird Algorithm

• Google Caffeine Algorithm

• Module V – Content Marketing

• Understanding Content Marketing

• Importance of content in Digital Marketing

• Finding Topics For Content Marketing

• Creating Fresh and Unique Content

• Tutorials and Event Based Content Marketing

• Content Spinning

• Grammar Checker Tools

• Duplicate Content Checker Tools

• Importance of Images in Content

• Content Syndication

• SEO friendly Content Writing

Module VI - SEO Tools

• AHREFS – Website Analysis Tools

• Backlinks Checker Tools

• Moz Domain Authority

• Moz Page Authority

• Plagiarism Checker Tools

• Automatic Sitemap Generator

• Google URL Submitter

• Google Site command

• Google Cache command

• Google Link command

Module VII – Google Webmaster Tools

• Understanding Google Webmaster Tools

• Importance of Google Webmaster Tools.

• Setting Up Google Webmaster Tools Account

• Adding Websites to Google Webmaster Tools

• Tracking the performance of website in Google Webmaster Tools

• Tracking clicks, Impressions, site Position and CTR’s

• Google Manual Penalties

• Google Automatic Penalties

• Using Google Link Disavow Tool

• www and Non www website versions

• GEO Targeting through GWT

• Link Analysis through GWT

• Internal Link Analysis through GWT

Module VIII – Google Analytics Tool

• Understanding Google Analytics Tool

• Why Google Analytics Tool is Important

• Starting with Google Analytics Tool

• Setup an account with Google Analytics Tool

• Adding site to GAT

• Tracking visitors through GAT

• Location, Browser, OS and Device tracking through GAT

• Real time and offline tracking through GAT

• USE behavior tracking through GAT

• Module IX – PBN Private Blogs Network

• Understanding the concepts of PBN

• Why and Why not to create a PBN

• How to create a Private Blog Network

• How to find Domains for a PBN

• How to find hosting for a PBN

• How to start building links with PBN

Module X – Google Business /Places Listing and GEO Targeting

• What is Google Business?

• How to get listed at Google Business Center?

• Google Business Verifications

• Setting Up your Business Profile in Google Places.

• Setting Up Profile Pictures and Cover Photos in Google Business.

• Creating Reviews in Google Places

• Google Business Listing Optimization

Module XI - Search Engine Marketing (Google Adwords)

• SEM Introduction

• Understanding Google Adwords

• Account Creation and Setup in Google Adwords

• Campaign Management

• Understanding Text, Display and Video Ads.

• Sign-Up With Google Adwords

• How to select Keywords for PPC Campaign

• Creating ADs for your PPC Campaign

• How to Manage bids in PPC Campaign

• Creating Display Ads

• Creating Text Ads

• Creating Video Ads

• Ad Extensions

• Monitoring Clicks, Impressions and CTR’s in Adwords

• Making Payments in Google Adwords

Module XII - Google Adwords Certifications

• Google Adwords Exams Theoretical Preparation

• Sign Up for Google Adwords Certifications

Module XIII - Email Marketing

• What is Email Marketing?

• How to Create Email ID’s List?

• How to Create HTML Emails?

• Bulk Mailing Through Softwares

• Sending Emails in Inbox

• Conversion Tracking

• How to Save Your ID from Black Listing?

Module XIV - ORM - Online Reputation Management

• What is ORM?

• How to Manage ORM?

• Creating Positive Reviews.

• Optimizing Review Pages.

Module XV - Mobile Marketing

• What is Mobile Marketing?

• Sign-Up With Mobile Marketing Sites?

• Creating Mobile Marketing Campaigns

• Collecting Database

• Sending Bulk Messages

• Tracking Conversions

Module XVI- Social Media Optimization / Marketing

• What is Social Media (Basics)?

• Why Social Media is Important for Online Promotion?

• Different kind of Social Media and Networking Sites.

Facebook

• How to create a page on Facebook?

• How to Promote your business on Facebook?

• How to Increase likes for your facebook page?

• How to Add Facebook Fan Page On Your Website?

• Difference in Facebook profile, page and groups.

• How to Join Groups and Promote your business.

Google Plus

• What Google Plus is?

• How to Create Profiles on Google Plus?

• Difference between Individuals and Company Profiles.

• Why to Promote at Google Plus?

Twitter

• What is Twitter?

• Why Twitter is Important?

• How to Create a Twitter Business Page?

• How Tweet Like Professionals?

• How to Increase Twitter Followers?

• How to Twitter Page for Organic Search?

You Tube

• Why You Tube?

• How to Create Videos?

• Understanding Video Marketing

• Link Building With You Tube

Module XVII – Blogging/ WordPress

• What is Blogging?

• Purpose of Blogging?

• How to Blog?

• What is WordPress?

• WordPress.org & WordPress.com

• How to Setup a Blog on WordPress?

• WordPress Themes.

• WordPress Plugins.

• Setting Up Navigations and Menus.

• WordPress Widgets.

• How to SEO of a WordPress Blog/ Website?

• Internal Linking in WordPress

• WordPress site Backup

Module XVIII - Blog Monetization

• What is Blog Monetization?

• Why to Monetize a Blog?

• Blog Monetization with Google Adsense

• Blog Monetization with Affiliates

Module XIX – Google Adsense

• Understanding Google Adsense

• How to apply for Google Adsense

• How to easily get Approved with Adsense

• Difference between Text and Display Ads

• Placing Advertisements on you Blog or Website Custom and URL channels

• Optimizing Google Adsense Ads for best performance

• Allow and Add categories

• Performance Reports

• How to earn money with Google Adsense

• Getting Cheques from Google Adsense

Module XX - Affiliates Marketing

• Understanding Affiliates Marketing

• Difference between Adsense and Affiliates

• How Affiliates Marketing works

• How to apply for Affiliates

• Direct and In-Direct Affiliates Marketers

• How to create coupons in Affiliates Marketing

• How to Earn money with Affiliates Marketing

• Applying as an affiliate at Amazon, Flipkart and other major Ecommerce websites

• Optimizing Affiliates for best performance

Module XXI – Ecommerce Marketing

• Understanding Ecommerce Marketing

• Different Kind of Ecommerce Platforms

• Major Ecommerce portals in India

• Creating Ecommerce Websites

• How to Promote your Ecommerce Website?

Module XXII – Lead Generation

• What is lead generation

• Lead generation with SEO

• Lead generation with Adwords

• Lead generation with B2b and B2C

• Lead generation with SMS Marketing

• Lead generation with Email Marketing

Module XXIII – Landing Pages

• Understanding Landing Pages

• Why Landing Pages are important

• Creating Landing Pages

• Landing Page Templates

• Landing Page Analysis

Module XXIV – Freelancing

• Understanding Freelancing

• Freelancing Websites

• Sign Up with Freelancing Sites

• Getting Projects through freelance websites

Module XXV – Reward Generation

• Relax & Revise what you have learned at Delhi Courses

• Make Queries you have

• Create Strategies for Your Future

• Get Feedback and

• Apply for Google Reward Generation