In this one-year post-secondary program, you will develop your understanding of PPC marketing, effective copywriting, and campaign management techniques, all of which will help you to become an asset in any marketing role.
DurationIn this one-year post-secondary program, you will develop your understanding of PPC marketing, effective copywriting, and campaign management techniques, all of which will help you to become an asset in any marketing role.
Program Description:
The Digital Marketing (Co-op Program) will equip you with the skills needed to be successful in several digital marketing careers including: Web Marketing Manager, Online Marketing Manager, Advertising Administrator, Media Relations Manager and Marketing Research Specialist.
This diploma is ideal for individuals wanting to kickstart their career in digital marketing. Improve your skills, develop your knowledge, and enroll in the program today to see what you can achieve.
Why study this program?
This program will enable you to access a range of career opportunities or to progress onto higher-level studies within the digital marketing sector. Additionally, you will learn skills that can be applied in one of the fastest-growing industries.
At the Canadian College of Technology and Business (CCTB), your success is our goal. Through our range of IT and business-focused programs, we provide our students with the highest quality training, preparing them for a rewarding career in an increasingly digitalized world.
Our Mission:
Our mission is to ensure our graduates integrate into the workforce and possess the most relevant and in-demand technical skills as well as expert knowledge of the highest standard, enabling them to carve out a successful career.
Our Vision:
CCTB’s vision is to pursue in providing the best educational and technical training in Business and Technology, while simultaneously empowering our graduates to be a contributing member of the community.
To offer new programs and practices, maintaining our highest educational standards and be nationality recognized leader in technical training.
In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads.
Social Media is now a crucial communication tool and if your organization isn’t leveraging its power to reach and engage audiences, you are missing a huge opportunity. Since most people use social media easily in their daily lives, they assume it is just as easy to use for their organization.
Learn the techniques and best practices you need to successfully manage marketing campaigns, create an appealing brand image, identify target markets, develop effective marketing strategies, and measure ROIs.
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This two-day course is designed for people who have some familiarity with social media already.
Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results.
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