Diploma in Event Management

The diploma in event management is designed for students to be well-prepared in facing the challenges of a sophisticated and demanding event industry align to industrial revolution 4. 0 and sustainable development goals. The curriculum within this event management programme will equip the students with applicable knowledge and skills in event discipline holistically which is deemed to be vital for their future career.

The students will learn how to develop and deliver successful events with focus on sustainable event management and technological-driven operations. The students will also learn courses related to communication, entrepreneurship, marketing, financial, risk, event technology, human resource, and business event management.  

Assessments

• Coursework percentage and written examination percentage. This programme provides students with relevant, interesting, stimulating, and practical experience via a variety of teaching and practical techniques. Different dynamic learning processes are employed in the delivery of this programme, such as lectures, tutorials, team-based project, real life system development, presentations and independent projects supervised by supervisors from university lecturers or industry experts. The work-based learning is very much practical oriented.

Year 1

• Introduction to Management
• Introduction to Tourism and Hospitality Industry
• Fundamentals of Marketing
• Event Design and Production
• Hospitality and Tourism Communications
• Responsible Events Management
• Fundamental of the Events Industry
• Customer Service in Hospitality and Tourism
• Cultural, Arts, and Festivals Management
• Introduction to Human Resource Management
• Special Interest Tourism
• Technology for Events
• Graphic Design and Photography

Year 2

• Integrated Marketing Communication for Events
• Business Events
• Event Risk Management
• Introduction to Accounting
• Cross Cultural Studies
• Community Services in Tourism Destination
• Entrepreneurship
• Managing Event Venues
• Public Relation for Events Industry
• Industry Placement

General Courses (MPU) are compulsory for all students.
For Malaysian students:

• Appreciation of Ethics and Civilisations
• (Penghayatan Etika dan Peradaban)

For foreign students:

• Communication in Bahasa Melayu 2
• (Bahasa Melayu Komunikasi 2)

All students:

• U2 - Learning Skills and Career Development

Career Opportunities

• Event Executive
• Entertainment Executive
• Convention Sales Executive
• Conference Organizer
• Meeting Planner
• Talent Management
• Festival Planner
• Wedding Planner
• Event Coordinator
• Corporate Event Planner
• Venue Manager
• Social Media Event Coordinator
• Marketing or Communications Manager
• Entrepreneur