Diploma in Fashion Marketing

The diploma in fashion marketing is a dynamic and engaging programme designed to provide students with a comprehensive understanding of the intricate intersection between fashion and marketing. This field offers myriad opportunities within the vibrant and ever-evolving landscape of the fashion industry.

The curriculum is thoughtfully crafted to equip students with a diverse skill set that includes digital marketing, public relations, product development, fashion buying and merchandising practices.

One of the key focal points of this diploma is digital marketing, a critical aspect in today’s technologically driven world. Students are exposed to the latest strategies and tools used to promote fashion products in the digital realm. This includes social media marketing, content creation, and e-commerce strategies, ensuring that graduates are well-versed in navigating the online facets of the fashion business.

Furthermore, the program delves into the realm of Public Relations (PR), teaching students how to effectively manage the image and reputation of fashion brands. Understanding the importance of building and maintaining positive relationships with the media, influencers, and the public is a crucial skill in the fashion marketing landscape.

The curriculum also encompasses product development, providing students with insights into the entire lifecycle of a fashion product. From conceptualisation to production and delivery, students gain a holistic perspective on bringing a fashion item to market. This hands-on approach helps bridge the gap between creative vision and practical execution.

Fashion buying and merchandising practices are integral components of the course, ensuring that students grasp the intricacies of selecting and promoting fashion products in a retail setting. This involves understanding consumer behaviour, market trends, and the supply chain of fashion products.

What sets this diploma apart is its unique blend of creative fashion promotional knowledge with a solid foundation in business and market studies. This holistic approach ensures that graduates not only grasp the artistic and aesthetic aspects of fashion marketing but also acquire the business acumen needed to thrive in a competitive industry. The curriculum is designed to foster a well-rounded skill set, empowering students to navigate the complexities of the fashion business with confidence and innovation.

Field Of Study

• Fashion Merchandising
• Garments and Composition
• History of Costume
• Colour Theory for Fashion
• Textiles
• Consumer Behaviour in Fashion Industry
• Principles of Economics
• Visual Merchandising for Retail
• Academic Research & Communication Skills
• Buying Principles I
• Market Research
• Product Development
• Principle of Accounting
• Human Resource Management
• Fashion Advertising
• Digital Photography
• Fashion Promotion
• Contemporary Fashion, Styles, and Trends
• Computer Aided Drawing for Fashion
• Buying Principles II
• Fashion Coordination and Promotion
• Final Marketing Project I
• Final Marketing Project II
• Internship (Fashion Marketing)

Mpu module

• U1: Bahasa Melayu Komunikasi 1 (International)
• U1: Philosophy and Current Issues
• U2: Bahasa Kebangsaan A (Malaysian without Credit in Bahasa Melayu)
• U2: Entrepreneurship
• U3: Moral Issues in Malaysian Society
• U4: Co-curricular

Entry requirement

Malaysian entry requirement

• SPM / IGCSE / O-Level: at least credit in 3 subjects
• UEC: Grade B in 3 subjects
• SKM Level 3 in the related field;

(Note: The HEPs are required to conduct screening and provide appropriate bridging courses specific to the discipline of the programme)

• A Certificate (Level 3, MQF) in the related field with at least a CGPA of 2.00
• College Community Certificate: Pass Level 3, MQF in related field and SPM 1 credit
• STPM / A-Level: at least Grade C (CGPA 2.0) in any subject
• STAM: at least Grade Maqbul
• Other equivalent qualifications recognised by the Malaysian Government.

International entry requirement

• IGCSE / O-Levels: 3 Credits
• International High School Equivalent

Pass Portfolio Review and Interview determined by the HEP as required

English competency

• MUET: BAND 3.5
• IELTS 5.0
• Other Equivalent English Competency

Study Pathway 

• SPM
• Certificate of Design
• Diploma in Fashion Marketing
• Bachelor of Fashion Design (Honours)

You’ll learn and refine skills in this course that you’ll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you’ll be the one identifying and creating the demand for products created by fashion designers.

Areas of employment include:

• Fashion Merchandiser
• Fashion Marketer
• Fashion Buyer
• Stylist
• Creative Director
• Fashion Journalist
• Brand Manager
• Public Relations Manager
• Retail Manager
• Visual Merchandiser
• Digital Marketer
• Event Manager