Diploma in Fashion Merchandising and Marketing

The Diploma in Fashion Business and Management combines the practical components of design and product development. This course is ideal for students interested in the management and retail side of the industry – such as retail management, buying, public relations and product development – or those who want an insight into starting a fashion business.

You will share your first year of this course with the Diploma in Fashion Design students. In your second year, you will start taking modules which are focused on product development, retail buying, trend forecasting and garment production, together with digital design and computer-aided manufacturing. You will benefit from hands-on experience through industry-relevant projects as you learn how to manufacture, buy, promote and move fashion products into the world. You will work often alongside students of Fashion Design, sharing facilities and some modules taught by a strong team of dedicated staff. In your third year, you will develop and produce a collection of outfits, which will promote your look and aspirations for fashion to an external audience.

Learning Outcomes

• Analyse the fashion consumer and market trends

• Use research skills and analysis methods to produce a range of fashion products relevant to set assignments

• Formulate concepts appropriate to set assignments in the form of 2D and 3D fashion products

• Manage your own learning and evaluate your own progress as you work individually or in teams

• Communicate the design development and research process effectively through verbal presentations

• Utilise appropriate technology and 3D skills in the production of your work

• Attain required mathematical skills related to merchandising activities