Whether it's creating engaging social content, directing music videos, or producing large-scale corporate pieces, this course covers all aspects of the content creation process, and analysing its impact.
DurationWhat you'll learn
Foundations of content creation
First up you’ll be introduced to all the processes and principles for creating, planning and producing screen content.
Developing creative content
Next you’ll learn to develop the bones of a great piece of content including the set-up of the story. Learn basic scriptwriting and storytelling techniques, storyboarding and shot listing, as well as planning and managing locations used within your piece of content. You’ll also learn the basics of art direction and how to direct factual and dramatic content.
Producing creative content
Then you’ll learn the ins and outs of how to produce content:
Camera work: Learn creative and technical skills in camera work including how to use different types of camera, specific camera angles and multi cam shooting
Lighting: How to professionally light a set
Audio: How to record audio and audio mixing using Adobe Audition
Editing: How to edit your shots using Adobe Premiere, add graphics and some visual effects skills using After Effects, and sweeten your sound with Adobe Audition
Scripting & Directing: You’ll script and direct several pieces of content including a television commercial, a music video, and a short form drama.
Yoobee College of Creative Innovation is New Zealand’s largest specialist creative and technology college. We’ve been fuelling the creative and technology industries for over 30 years with talented Animators, Filmmakers, Designers, Techies, and Game Developers.
This course is exactly what it says: an introduction to the basics. You may already be in a marketing role and looking to understand the online world. Or you may be new to marketing.
The aim of this course is to develop the knowledge, skills, and competencies to apply digital marketing tools and analyse secondary information to support business performance.
Welcome to social media marketing- with a difference. You will learn basic marketing strategy, how to build your brand, and all the ‘rules’ of the trade- and when best to break them.
Digital marketing is a necessity for businesses of all sizes and having a strategy in place will be critical to the success of the business. We can provide one-on-one training for business owners/managers on how to create a sustainable digital marketing strategy that will provide marketing directio...
Through weekly expert sessions, and blogging, you will examine a variety of social media channels and acquire the knowledge and skills necessary for developing and implementing a platform-specific social media plan.Â
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