Diploma in Management Sciences: Public Relations and Communication Management

by Durban University of Technology Claim Listing

Public Relations is a strategic communication process used to help forge effective two-way communication between an organisation and its various publics.

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3 Years

Course Details

Public Relations is a strategic communication process used to help forge effective two-way communication between an organisation and its various publics. Communication and/or Public Relations Practitioners are responsible for planning and executing programmesto establish and maintain a favourable image for their employer among the public or groups with which it comes into contact.

This communication may be face-to-face with individuals or through the mass media of radio, television, press and the Internet. Students are equipped with variousskills such as writing, speaking, research and establishing relationships, all of which are important to any job so students graduate prepared with real-life work skills.

Public Relations plays a crucial management role in various organisations for example: government, education, non- profit, politics, the arts,financial,mining,manufacturing, and hospitality.

  • Berea Branch

    41/43 M L Sultan Rd, Greyville, Berea, Durban
  • Scottsville Branch

    19 Aberfeldy Street, Scottsville, Pietermaritzburg

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