Public Relations is a strategic communication process used to help forge effective two-way communication between an organisation and its various publics.
DurationPublic Relations is a strategic communication process used to help forge effective two-way communication between an organisation and its various publics. Communication and/or Public Relations Practitioners are responsible for planning and executing programmesto establish and maintain a favourable image for their employer among the public or groups with which it comes into contact.
This communication may be face-to-face with individuals or through the mass media of radio, television, press and the Internet. Students are equipped with variousskills such as writing, speaking, research and establishing relationships, all of which are important to any job so students graduate prepared with real-life work skills.
Public Relations plays a crucial management role in various organisations for example: government, education, non- profit, politics, the arts,financial,mining,manufacturing, and hospitality.
DUT has approximately 33 000 students, the Durban University of Technology (DUT) is the first choice for higher education in KwaZulu-Natal (KZN).
It is located in the beautiful cities of Durban and Pietermaritzburg (PMB). As a University of Technology, it prioritises the quality of teaching and learning by ensuring its academic staff possess the highest possible qualification that they can get.
The Durban University of Technology is a result of the merger in April 2002 of two prestigious technikons, ML Sultan and Technikon Natal.
It was named the Durban Institute of Technology and later became the Durban University of Technology in line with the rest of the universities of technology.
DUT, a member of the International Association of Universities, is a multi-campus university of technology at the forefront of higher education, technological training, research, and innovation. In alignment with DUT’s strategy ENVISION 2030, the University would like to see its people (staff, students etc) become entrepreneurial and innovative.
In 2020, DUT was ranked amongst the Top 500 Universities globally, and 10th for citations globally and 5th Nationally.
A career in Public Management will prepare you for a variety of public service functions. A strong element of the course is knowledge of administrative structures and an understanding of the public and private sector.
Companies employ public relations experts to manage the perception of the company and its brands. PR practitioners must possess strong writing and organisational skills, be confident and creative and have a persuasive edge.
The course is offered as contact sessions and will include both theoretical and practical application. Course notes and the prescribed textbook are requirements for the course.
This qualification is aimed primarily at giving the learner technical, theoretical knowledge, practical knowledge and workplace knowledge and skills required in the public relations discipline for their chosen sector.
Public Relations Management course is offered by Higherway Institute Of Learning. Higherway institute of Learning is a leading education, training and development organisation that designs innovative learning solutions to enhance productivity and efficiency in the workplace.
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