Diploma in Marketing

Marketing is a necessity in the business field to identify business opportunities as it supports an organisation to become more visible. Diploma in marketing at kolej mdis malaysia provides students with the skills that are needed to analyse market needs and trends, target markets and unlock business opportunities in a competitive environment.

A marketing diploma also provides graduates a chance to pursue a career in a variety of marketing fields in the future.

Graduates of Diploma in Marketing programme will be able to work in marketing functions supporting roles at most businesses and in particular in businesses that support international trade and services.

Programme Learning Outcome (PLO)

• PLO1
• Outline the relevant concepts and theories
• PLO2
• Apply practical and theoretical understanding in marketing and business related issues
• PLO3
• Display social skills and responsibilities in business practices.
• PLO4
• Uphold professional  and ethical business conduct
• PLO5
• Demonstrate leadership qualities with team work and effective interpersonal  communication skills
• PLO6
• Apply creative  and critical thinking skills in solving marketing and business issues
• PLO7
• Apply the principles of lifelong learning in  academic and career development
• PLO8
• Demonstrate management and entrepreneurial skills in identifying   marketing and business opportunities

College Core

• Penghayatan Etika dan Peradaban (Local Students) or Bahasa Melayu Komunikasi 1 (International Students)
• Bahasa Kebangsaan A* or Leadership
• Integrity and Anti-Corruption
• Community Service
• For local students who do not have a credit for Bahasa Melayu at the SPM/UEC level

Common Core

• Business Accounting
• English for Academic Purposes
• Principles of Management
• Introduction to Finance
• Business Mathematics
• Business Statistics
• Microeconomics
• Macroeconomics
• Organisational Behaviour
• Accounting for Decision Making
• Human Resource Management
• Research Methodology
• Introduction to Entrepreneurship
• Principles of Information Technology
• Communication Skills
• International Marketing

Programme Core

• Consumer Behaviour
• Customer Relationship Management
• Digital Marketing
• Marketing Communication
• Sales Administration
• Product Innovation and Management
• Retailing
• Fundamentals of Marketing
• Services Marketing
• Industrial Training 

Entry Requirements

• Pass in Sijil Pelajaran Malaysia (SPM) or its equivalent with a minimum 3 credits in any subject; OR
• Pass in Unified Examination Certificate (UEC) with a minimum Grade B in 3 subjects; OR
• Pass in Sijil Kemahiran Malaysia (SKM) Level 3 KKM in a related field and credit one subject in SPM; OR
• Pass in Sijil Tinggi Pelajaran Malaysia (STPM) or its equivalent with a minimum of Grade C (CGPA 2.00) in one subject; OR
• Other equivalent qualifications recognised by the Government of Malaysia.
• For Diploma and Advanced Diploma, International Students must score 5.0 for International English Languages Test System (IELTS) or equivalent.

Career Opportunities

• Marketing Officer
• Sales Officer
• Digital Marketer
• Social Media Administrator
• Customer Service Officer