Diploma in Marketing

by SEGi College Sarawak Claim Listing

Get the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services. Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in

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SEGi College Sarawak Logo

img Duration

3 Years

Course Details

Get the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services. Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields. 

About realme

  • Realme is an emerging smartphone brand that specialises in providing high-quality smartphones for the youth. It was officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe. realme focuses on user needs and presents products with strong performance and trendy design in the broad context of e-commerce.

Entry requirements

  • SPM / O-Level or equivalent with 3 credits
  • UEC with 3 credits
  • Related SKM Level 3
  • Related Certificate or equivalent
  • MQA-APEL T4

Year 1

  • Introduction to Business
  • Microeconomics
  • General Language Training
  • Financial Accounting 1
  • Data Analysis
  • Academic English
  • Bahasa Melayu Komunikasi 1 (International students)
  • Malaysia Studies 2 (Local students)
  • Principles of Management
  • Business Communication
  • Introduction to Marketing
  • Growth Mindset / Bahasa Kebangsaan A

Year 2

  • Macroeconomics
  • Elective
  • Digital and Service Marketing
  • Consumer Behaviour
  • Applied Digital Skills
  • Elective
  • Social Media Marketing
  • Industrial Revolution 4.0 in Malaysia
  • Marketing Management
  • Digital Marketing
  • Business and Company Law
  • Elective
  • Co-curriculum Management

Year 3

  • Personal Selling
  • Integrated Marketing Communication
  • Elective
  • Marketing Research
  • Internship (SEGi Sarawak Only)

Financial Aid / Funding

  • PTPTN
  • EPF
  • HRDF
  • SEGi Monthly Installment
  • Low Initial Payment

Career opportunities

  • Discover marketing concepts in the wider business and social context relevant to the industry acquire skills and attributes for roles within several areas such as: Marketing, Management, Public Relations, Advertising and Sales.
  • Kuching Branch

    211 Jalan Bukit Mata Kuching, Kuching

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