Diploma in Marketing Management

by ICESA City Campus Claim Listing

Marketing is a core component of any modern business. Marketing is how a business communicates with its customers and how a business establishes a brand and an identity.

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img Duration

3 Years

Course Details

Marketing is a core component of any modern business. Marketing is how a business communicates with its customers and how a business establishes a brand and an identity. Marketing has assumed a greater role in the business world today. In order to survive the dynamic environment most organisations are turning to marketing in order to remain competitive.

The purpose of Diploma in Marketing Management is to introduce the learner to the world of marketing. Marketing as a function in a company, plays a crucial role. The success of every business today lies in marketing because it involves the anticipation and identification of customer needs and satisfying them profitably. It is the umbrella which covers aspects such as advertising, publicity, public relations, sales promotion, direct marketing, personal selling and sponsorships.

  • Marketing Management
  • Sales
  • Advertising
  • Marketing Research
  • E-marketing
  • Customer Service
  • Brand Management
  • Services Marketing
  • Distribution
  • Logistics Management
  • Durban Central Branch

    563 Anton Lembede Street, Durban Central, Durban
  • Durban Central Branch

    40 Dr AB Xuma Street, Durban Central, Durban
  • Pietermaritzburg City Centre Branch

    426 Langalibalele Street, Pietermaritzburg City Centre, Pietermaritzburg

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