Marketing is a core component of any modern business. Marketing is how a business communicates with its customers and how a business establishes a brand and an identity.
Marketing is a core component of any modern business. Marketing is how a business communicates with its customers and how a business establishes a brand and an identity. Marketing has assumed a greater role in the business world today. In order to survive the dynamic environment most organisations are turning to marketing in order to remain competitive.
The purpose of Diploma in Marketing Management is to introduce the learner to the world of marketing. Marketing as a function in a company, plays a crucial role. The success of every business today lies in marketing because it involves the anticipation and identification of customer needs and satisfying them profitably. It is the umbrella which covers aspects such as advertising, publicity, public relations, sales promotion, direct marketing, personal selling and sponsorships.
As one of South Africa’s premier education institutes, we are committed to providing you with the best educational resources and training so that you can get your career off to a flying start.
We understand that there is nothing more important to you than securing your future through a sound education. With that in mind, we have a unique bouquet of educational services that cover a range of qualification types and subjects.
Choose between our Durban and Pietermaritzburg campuses and enjoy our full and part-time programmes that will equip you with the necessary skills. From business, to fashion, to education and a number of other programmes you will find a qualification that matches your dreams and goals. Choose a dynamic training experience.
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