Diploma of Marketing and Communication

Course Overview

Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication. This qualification will provide you with the contemporary, industry-relevant marketing, social media and business skills you need to achieve a successful career.

New trends such as interactive content, influencer marketing, increased reality, and live streaming are changing the way marketers appeal to a new generation of consumers. Demand for qualified marketing professionals with knowledge of these developing areas is growing.

This course will prepare you with specialised knowledge in customer research, web design, and digital marketing and communications. You’ll gain practical experience developing promotional programs, small business marketing plans.

Additionally, you will study how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.

At ACDC College Melbourne our trainers are industry skilled professionals in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends.

Successful completion of this course may give you the necessary skills to seek employment in marketing and business fields.

You’ll develop skills in this career-oriented program by combining knowledge from the advertising, marketing, and public relations businesses and working on projects and campaigns for clients.

Learn the principles of market research that will allow you to interpret customer needs and implement a successful marketing program using digital tools and social media.

Course Outcome

Students successfully completing this course will receive the BSB50620 – Diploma of Marketing and Communication