Develop your skills in the dynamic and creative exciting Marketing and Communications industry. This program will provide you with in-depth knowledge into marketing strategies, social media, and leadership – providing you with the tools to succeed in this highly lucrative field.
DurationCourse Overview
Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication. This qualification will provide you with the contemporary, industry-relevant marketing, social media and business skills you need to achieve a successful career.
New trends such as interactive content, influencer marketing, increased reality, and live streaming are changing the way marketers appeal to a new generation of consumers. Demand for qualified marketing professionals with knowledge of these developing areas is growing.
This course will prepare you with specialised knowledge in customer research, web design, and digital marketing and communications. You’ll gain practical experience developing promotional programs, small business marketing plans.
Additionally, you will study how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.
At ACDC College Melbourne our trainers are industry skilled professionals in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends.
Successful completion of this course may give you the necessary skills to seek employment in marketing and business fields.
You’ll develop skills in this career-oriented program by combining knowledge from the advertising, marketing, and public relations businesses and working on projects and campaigns for clients.
Learn the principles of market research that will allow you to interpret customer needs and implement a successful marketing program using digital tools and social media.
Course Outcome
Students successfully completing this course will receive the BSB50620 – Diploma of Marketing and Communication
ACDC is committed to lifelong learning and ongoing skills development. ACDC continues to play an important role in encouraging learning and training culture and creating a framework in which effective employment opportunities and training is more likely to take place.
ACDC’s capacity to assist a wide range of individual’s results in ACDC personnel being focused on the needs of the individual and the changing demands of the workplace. ACDC places great emphasis on attracting and rewarding the most competent Training Consultants.
Our students are the beneficiaries of this policy. ACDC is also committed to ensuring a safe and productive training and work environment for all our students, clients, and other associates.
The Certificate IV in Marketing and Communication is designed to introduce students to basic marketing concepts while developing a comprehensive understanding of consumer behaviour, leadership skills and networking.
This qualification reflects the role of individuals who use a sound of theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area.
You’ll learn the practical application of contemporary marketing theory in Melbourne Polytechnic’s Diploma of Marketing and Communication BSB52415. Benefit from our strong reputation within the industry and increase your employability in a range of entry-level marketing roles.
Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context.
This unit aims to critically review the major decisions faced by marketing decision makers in their efforts to harmonise the organisation’s objectives, capabilities, and resources with marketplace needs and opportunities.
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