This qualification builds on the sound theoretical knowledge-base developed in the Certificate IV and expands your knowledge into practical skills and real-world experience.
DurationThis qualification builds on the sound theoretical knowledge-base developed in the Certificate IV and expands your knowledge into practical skills and real-world experience.
Working with local clients, you're responsible for the account management of a series of projects, including building websites, creating persuasive advertisements for traditional and digital mediums, and designing and implementing an integrated marketing communications plan.
You're encouraged to practice soft skills like time management, interpersonal communication and teamwork; while undertaking advanced marketing tasks such as market research and analysis, evaluation of marketing opportunities and creative concept development.
Gain confidence in public speaking, work with clients across broad industries and develop strategic marketing approaches based on research.
Upon completion, you'll be competent to work in entry-level positions within industry. Alternatively, graduates may choose to continue with tertiary studies at university, with the possibility of applying for credits/advanced standing for the units completed in the Diploma.
Our vibrant Perth campus is located in the heart of the Perth Cultural Centre, adjacent to the Blue Room Theatre, Perth Institute of Contemporary Arts (PICA), Art Gallery of WA, State Library of WA and WA Museum.
This ideal location and our strong links with industry means our Perth campus is the place to go if you’re looking for a career in the creative industries. The central location also makes it a great location for our business, finance, English and language courses.
This campus has seven buildings all located in and around Aberdeen Street, just off William Street.
You’ll learn the practical application of contemporary marketing theory in Melbourne Polytechnic’s Diploma of Marketing and Communication BSB52415. Benefit from our strong reputation within the industry and increase your employability in a range of entry-level marketing roles.
In this course you will apply these questions to generate strategic recommendations for a real Australian company
Having a range of marketing skills in your professional toolkit so you can think and operate like a marketer is important and beneficial, no matter your career path.
The course offers qualifications and tools to be successful in any area of ??Marketing, Marketing Research and Digital Marketing.
This qualification builds on the sound theoretical knowledge-base developed in the Certificate IV and expands your knowledge into practical skills and real-world experience.
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