This qualification builds on the sound theoretical knowledge-base developed in the Certificate IV and expands your knowledge into practical skills and real-world experience.
DurationThis qualification builds on the sound theoretical knowledge-base developed in the Certificate IV and expands your knowledge into practical skills and real-world experience.
Working with local clients, you're responsible for the account management of a series of projects, including building websites, creating persuasive advertisements for traditional and digital mediums, and designing and implementing an integrated marketing communications plan.
You're encouraged to practice soft skills like time management, interpersonal communication and teamwork; while undertaking advanced marketing tasks such as market research and analysis, evaluation of marketing opportunities and creative concept development.
Gain confidence in public speaking, work with clients across broad industries and develop strategic marketing approaches based on research.
Upon completion, you'll be competent to work in entry-level positions within industry. Alternatively, graduates may choose to continue with tertiary studies at university, with the possibility of applying for credits/advanced standing for the units completed in the Diploma.
Our vibrant Perth campus is located in the heart of the Perth Cultural Centre, adjacent to the Blue Room Theatre, Perth Institute of Contemporary Arts (PICA), Art Gallery of WA, State Library of WA and WA Museum.
This ideal location and our strong links with industry means our Perth campus is the place to go if you’re looking for a career in the creative industries. The central location also makes it a great location for our business, finance, English and language courses.
This campus has seven buildings all located in and around Aberdeen Street, just off William Street.
The Certificate IV in Marketing and Communication is designed to introduce students to basic marketing concepts while developing a comprehensive understanding of consumer behaviour, leadership skills and networking.
When customers exist, jobs for sales and marketers are there. An insightful marketer can make all the difference when it comes to the success or failure of your business. Understanding the consumer is the key to a successful sales and marketing plan.
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisations or business area.
Marketing and sales are an integral part of business planning. Planning your marketing approach and establishing a clear strategy ensures that all components are integrated and that a cohesive image is communicated to all stakeholders.
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