This qualification builds on the sound theoretical knowledge-base developed in the Certificate IV and expands your knowledge into practical skills and real-world experience.
DurationThis qualification builds on the sound theoretical knowledge-base developed in the Certificate IV and expands your knowledge into practical skills and real-world experience.
Working with local clients, you're responsible for the account management of a series of projects, including building websites, creating persuasive advertisements for traditional and digital mediums, and designing and implementing an integrated marketing communications plan.
You're encouraged to practice soft skills like time management, interpersonal communication and teamwork; while undertaking advanced marketing tasks such as market research and analysis, evaluation of marketing opportunities and creative concept development.
Gain confidence in public speaking, work with clients across broad industries and develop strategic marketing approaches based on research.
Upon completion, you'll be competent to work in entry-level positions within industry. Alternatively, graduates may choose to continue with tertiary studies at university, with the possibility of applying for credits/advanced standing for the units completed in the Diploma.
Our vibrant Perth campus is located in the heart of the Perth Cultural Centre, adjacent to the Blue Room Theatre, Perth Institute of Contemporary Arts (PICA), Art Gallery of WA, State Library of WA and WA Museum.
This ideal location and our strong links with industry means our Perth campus is the place to go if you’re looking for a career in the creative industries. The central location also makes it a great location for our business, finance, English and language courses.
This campus has seven buildings all located in and around Aberdeen Street, just off William Street.
The Certificate IV in Marketing and Communication is designed to introduce students to basic marketing concepts while developing a comprehensive understanding of consumer behaviour, leadership skills and networking.
Marketing professionals are a major influence on modern consumer and commercial choices. BSB52415 Diploma of Marketing and Communication equips you to progress to leadership and strategic direction in the sector marketing initiatives.
Marketing - Fundamentals course is offered by Gess Education. Our user-friendly GeSS LMS is purposely designed for students that are looking for a pathway to either university, upskill, reskill, or simply kick start their career.
The Certificate IV in Marketing & Communication will challenge your creative and analytical mind to understand the marketing concept, develop customer knowledge and improve product promotion strategies. You will be able to explore career opportunities such as a marketing coordinator or market resea...
Engage your customers and stakeholders by providing relevant and valuable content through this powerful next-phase marketing approach.
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