Diploma of Social Media Marketing

This Diploma of Social Media Marketing aims to provide graduates with social media and digital marketing knowledge and skills required to perform the following functions associated with roles such as digital manager and social media marketing manager:

Will provide graduates with the knowledge and skills required to perform the following functions associated with these roles:

• Review and evaluate the existing business, operational, and marketing strategies and their applicability to social media.

• Understand the benefits of each social media channel and how to use these channels to benefit the organisation.

• Engage with a range of clients and stakeholders and tailor the social media and digital marketing strategy to these individuals.

• Analyse and interpret an organisation’s vision, mission, values, and objectives, and effectively apply this to the social media and digital marketing strategy.

• Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives.

• Manage the business’ social media, email marketing, and digital profiles effectively to increase brand awareness and generate revenue.

• Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met.

• Develop a comprehensive social media marketing strategy, implementation plan, and strategic review process.

• Present to relevant stakeholders the key learnings from the strategy and implementation.