This course comprises of three units, with each unit providing theoretical and practical insights, video explainers, and case studies to support learning.
Online business has created a huge shift in business practise.
In a busy world, online shopping has freed up time for family and leisure.
Quality of life and ease of shopping has improved drastically.
Online business has created financial freedom never experienced before.
Lower overheads, lower bank loans, lower staff requirements and higher customer reachability.
The course will begin with a brief history of how E-Commerce has evolved in a very short period of time and prepares you with the tools you require to start your own online business.
Regent Business School was established to satisfy the urgent demand for management education in Southern Africa. Regent Business School is one of the few business schools in South Africa with an established association with a large overseas university.
From inception, this link was established with the University of Luton in the United Kingdom to offer a range of business and management programmes by distance and supported learning to Southern African students. Regent Business School (RBS) continues to benefit enormously from the alliance with the University of Luton.
Regent is registered as a private higher education institution by the Department of Education in South Africa. In addition, the Council on Higher Education (CHE) has accredited all Regent’s programmes including the Bachelor of Commerce (B Com) degree and Master of Business Administration degree (MBA).
Regent offers a range of fully accredited programmes from one year programmes to post-graduate qualifications, adding to its range of management qualifications in line with the changing requirements of the Southern African market.
The RBS distance and supported learning programmes provide a professional educational qualification that will equip you with practical business knowledge to enable you to succeed in the highly competitive work situation. RBS is mindful of the need for its programmes to reflect the best international business practice.
The study material includes case studies and simulation of real buisiness situations specifically designed to reflect cutting edge developments in the work situation and their impact on business practice.
Digital marketing has become a requirement for a wider range of individuals across various levels of modern and effective business. Valuable to marketing specialists department to managers and entrepreneurs running their own businesses.
In this short course we examine how brand owners, managers and communicators are leveraging social media choices to deliver authentic and consistent communication to maximise brand-building opportunities.
Internet Marketing compromises the use of the internet to deliver promotional marketing messages to consumers. Internet Marketing includes email marketing, search engine marketing, social media marketing, display advertising and mobile advertising. Internet Marketing typically involves both a publi...
They will learn specific posting strategies for each platform, what content to use for those strategies and where to find it. They will also learn to start advertising campaigns across these platforms.
This course gives an overview of the different channels, media and resources available to the online marketer and builds an understanding of content marketing and customer experience in order to develop an effective strategy.
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