This module covers the mechanics of executing and managing measurable multi-channel e-commerce campaigns based on promotional strategies, campaign funneling strategies and data analytics formulated according to customer types and market groups
Overview:
This module covers the mechanics of executing and managing measurable multi-channel e-commerce campaigns based on promotional strategies, campaign funneling strategies and data analytics formulated according to customer types and market groups unique to B2C, B2B and marketplace e-commerce retail models.
Course Highlights:
Strengthen proficiency in the fundamentals of e-commerce campaign strategies based on the latest e-commerce trends, tools, processes and best practices
Acquire technical knowledge of campaign performance on major marketplace platforms including Lazda, Shopee and Amazon
Design, formulate, refine and implement multi-channel e-commerce campaigns using social media outreach, drip strategies and omnichannel retailing methods
Improve data analysis and interpretation abilities to correctly identify root causes of underperformance, narrow target gaps and implement corrective measures
Improve e-commerce campaign visibility and competitiveness with pricing strategies, volume strategies and engagement strategies
Who Should Attend:
Business Leaders, Business Owners, Entrepreneurs, Mid-Career Professionals and Executives moving into supervisory roles that require e-commerce marketing knowledge and promotional skills.
Acctrain Academy is a WSQ Approved Training Organisation (ATO) accredited by SkillsFuture Singapore.
We offer certification programs, practical accounting and business skills training programs equipping trainees with relevant skills and knowledge to become successful individuals and help them grow in their career or excel in their business.
We are an Approved LCCI Training Centre providing quality well-structured preparatory training courses to attain the globally recognized LCCI International Qualifications that are awarded by LCCIIQ.
At Acctrain Academy, we impart our students with knowledge and work life skill through simulation of real world situations. We understand that employers want both internationally recognized certification and the ability to perform on the job with minimal supervision.
Reducing the effect of the learning curve, our practical accounting and business training programs strive to equip students with the practical knowledge of daily accounting and business operations through extensive and relevant hands-on practices.
We are aligned with the government’s recent efforts to enhance the workforce with improved productivity and quality, the students at AccTrain Academy will be well placed to receive quality delivery of academic courses to enhance and improve their employability.
Mission
To provide quality delivery of academic courses and training practicum that improves the productivity, quality and employability of the local workforce.
Vision
To be the leading training provider for aspiring accountants and PMETS in the Singapore.
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