E-Commerce Strategies and Sales

by Acctrain Academy Claim Listing

This module covers the mechanics of executing and managing measurable multi-channel e-commerce campaigns based on promotional strategies, campaign funneling strategies and data analytics formulated according to customer types and market groups

S$940

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img Duration

24 Hours

Course Details

Overview:

This module covers the mechanics of executing and managing measurable multi-channel e-commerce campaigns based on promotional strategies, campaign funneling strategies and data analytics formulated according to customer types and market groups unique to B2C, B2B and marketplace e-commerce retail models.

 

Course Highlights:

  • Strengthen proficiency in the fundamentals of e-commerce campaign strategies based on the latest e-commerce trends, tools, processes and best practices

  • Acquire technical knowledge of campaign performance on major marketplace platforms including Lazda, Shopee and Amazon

  • Design, formulate, refine and implement multi-channel e-commerce campaigns using social media outreach, drip strategies and omnichannel retailing methods

  • Improve data analysis and interpretation abilities to correctly identify root causes of underperformance, narrow target gaps and implement corrective measures

  • Improve e-commerce campaign visibility and competitiveness with pricing strategies, volume strategies and engagement strategies

 

Who Should Attend:

  • Business Leaders, Business Owners, Entrepreneurs, Mid-Career Professionals and Executives moving into supervisory roles that require e-commerce marketing knowledge and promotional skills.

  • Central Branch

    91 Bencoolen Street #06-09, Sunshine Plaza, Central

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