The Ecommerce Certificate is a 12-week professional certificate program comprised of three courses that provide students with a comprehensive overview of the online retail industry while developing the necessary skills including digital acquisition to retention strategies.
The Ecommerce Certificate is a 12-week professional certificate program comprised of three courses that provide students with a comprehensive overview of the online retail industry while developing the necessary skills including digital acquisition to retention strategies.
Because this industry evolves so quickly, our faculty, who are local seasoned professionals, will prepare you with an understanding of both current industry needs and future trends.
Skill-based approach
Learn about all phases of online retail from the introduction user funnel, to targeting verticals, best practices, and trend and market analytics, which all lead to a holistic understanding of how the industry works.
Upon completion of the certificate, students will have a tactical understanding of the entire user lifecycle, behaviors, and approaches to convert prospective buyers to clients.
Professional Advantage
69% of U.S. consumers shop more with brands that offer consistent experiences in-store and online.* Get ahead in this highly competitive field.
The certificate in Ecommerce will give you an expert understanding of AI to map customers' journeys, leading to personalization, conversion, and consumer loyalty.
Yearly trends indicate continued growth in Ecommerce and will be defined by new technologies that will redefine how consumers interact with brands*.
Lasell University is your place to find your passion, your voice, and your community.Offering more than 60 undergraduate and graduate academic programs, Lasell University has a deep commitment to personal growth and professional connections.
We'll challenge you to apply what you learn through a host of initiatives on campus, in our community, and among the cultural and business opportunities of nearby Boston.
Mission
Established in 2001, The RoseMary B. Fuss Center for Research on Aging and Intergenerational Studies at Lasell University promotes intergenerational connections through research, education, partnerships, and programming.
Faculty Fellows
The Fuss Center offers faculty members across the curriculum who do not have expertise in adult development and aging the opportunity to spend time learning about aging issues related to their areas of scholarship and developing intergenerational teaching and learning activities for their classes. Fellows receive professional development support to attend conferences and related programs.
MKT 6374 eCommerce Strategy, Marketing, and Operations course will provide students with both strategic and hands on experience in eCommerce.
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