EDP in Digital Marketing

This program is intended for sales and marketing executives who want to take advantage of digital marketing techniques to improve their and their company’s performance.

Early career sales/marketing/advertising and IT professionals looking for a career shift to digital marketing will find this program useful. Entrepreneurs willing to adapt digital marketing for their business growth will benefit from this program. 

The learning objectives of this program are  

• To understand how digital technology or media can impact firm’s tactical marketing activities and drive firm’s performance.

• To understand how to apply different digital marketing techniques.

• To align digital marketing activities with the firm’s marketing strategy.

• To manage digital content and apply analytic for effective digital marketing.

To accomplish above objectives, participants will be exposed to different digital marketing techniques (e.g., search engine marketing, social media, mobile marketing, and content management) during the course.

Through this program, participants will be able to appreciate the importance and effectiveness of digital marketing. By the end of the course, participants may be able to

• Understand digital marketing techniques employing web, mobile and social media for firm’s marketing activities.

• Understand digital marketing tools for managing digital campaign

Course Content

• Marketing in Digital Era

• Paid Search Marketing

• Online Display Marketing

• Video Marketing

• Search Engine Optimisation

• Strategic Brand Communication

• Social Media Marketing

• Content Marketing

• Remarketing & Conversion

• Digital Media Analytics

• Mobile & E-mail Marketing

• Digital Asset Monetisation

• Digital Marketing Plan

Who Should Attend

• Marketing managers intending to understand and implement digital marketing Interns or early professionals who want to enhance their knowledge in online marketing methods and want to know how to engage effectively with social media. Working professionals with roles in Sales, Marketing, Business Development, Branding, Advertising, Communications and Digital Marketing who have specific responsibilities to market their products and services worldwide through online medium.

• Professionals in fields like Customer Relations, Product Development, HR, Consultation, PR etc. who have an increasing need to understand and employ social media marketing to increase reach and improve efficiencies. Business Heads with responsibility to identify innovative marketing channels and leverage social media for growth and outreach.

• Entrepreneurs and Business Owners who have an ambition to create and establish their business presence globally through online marketing.

• IT professionals looking at business implication of digital technology/media for marketing Students with a bachelor degree (irrespective of discipline) can attend the program

Course Pedagogy

The classes for this programme will be through LIVE lectures that will be beamed online via internet to student desktops/laptops or classrooms using Talentedge Direct To Device platform.

The pedagogy will comprise concepts and frameworks, hands-on sessions on digital marketing tools, use-cases, interactive sessions, project work and class exercises imparted by XLRI’s faculty and industry experts.

The participants will have opportunity to work on data lab consisting of live industry data. Participants are expected to complete an industry relevant capstone project with the guidance from faculty.  

Eligibility

• For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

• For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

• The minimum relevant work experience for the program is 3 years.

Assessment

A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this program. There are periodic self-assessment quizzes built in throughout the duration of the course. Participants are required to complete capstone project work. Participants who successfully complete periodic self-assessment quiz and capstone project work along with the requisite attendance criteria, will be awarded a certificate of completion by XLRI. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a participation certificate by XLRI.

Certification

Participants who successfully complete the same along with the requisite attendance criteria, will be awarded a certificate of completion by XLRI. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a participation certificate by XLRI.