Effective Crisis Management- Communicating in A Crisis

Crisis management is a critical skill set that the modern organisation cannot do without. This workshop is aimed at helping employees understand crisis and how to manage them with minimal impact.

It will cover identifying ‘minefields’ and developing level-headed approaches to deal with situations to maintain or even increase confidence in the organisation.

We will discuss issues like the spiral of confidence and siege mentality. Participants will be exposed to practical situations and be encouraged to use the knowledge learnt to defuse these potential threats.

What You Will Learn

Develop a conceptual understanding to crises and issues, recognising the differences between them.

• Identify target audiences

• Have an understanding on how crises are managed more by leadership and management

• Develop awareness on managing communication in dealing with the four levels of outrage and risks faced by the public

• Develop a deeper understanding through case studies.

• Have tools – like a crisis management protocol - to deal with difficult situations at the workplace and a game plan

Who Should Attend

Executives, Managers

Prerequisite

3 months in current role

Course Methodology

This course will be delivered via lectures in which key concepts and ideas will be introduced. The training will conclude with exercises where participants will be asked to apply the knowledge gleaned on real-world situations.

Course Structure

• What is Crisis, recent global trends and historical perspectives

• Definitions and types of crises issues which do not need a crisis-level response

• The Cycle of Crisis Management the full cycle in dealing with a crisis

• Interdepartmental relations, data bank, spokespersons

• Prevention aspect which focuses on knowledge management

• Confidence-building versus being under siege

• Case studies to discern the approach taken by the Comms team.

• Dealing with the Crisis and managing both internal and external communications (including social media) for various forms of crises.

• Make Communications Matter, guidelines on handling a crisis – empathy, accuracy