Effective Customer Relationship Management (CRM) Strategies

by AAMC Training Group Claim Listing

Customer Relationship Management is being widely used to organise and synchronise business processes for better marketing and customer services.

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Course Details

Customer Relationship Management is being widely used to organise and synchronise business processes for better marketing and customer services.

This course has been designed for learners who are keen on fostering long-term relationship with their customers and exploring effective customer relationship management strategies.

The course presents you a self-assessment quiz that will help you gain a deeper understanding of factors critical to your business and customers.

 

What you will learn:

By the end of the course, you will be able to:

  • Implement CRM in your business

  • Familiar with the basics of terminology

  • Decide which customer relationship strategies are right for you

  • Use CRM to improve client relationships

  • Analyse ins and outs of effective client management

 

Course outline:

  • Customer relationship management

  • What CRM is and who it serves

  • Checklist for success

  • Requirement driven product selection

  • Considerations in tool selection

  • Strategies for customer retention

  • Building the future

  • Homegrown vs. application service provider

  • The development team

  • Evaluating and reviewing your program

  • Altona North Branch

    Unit 6/421 Blackshaws Rd, Altona North, Melbourne

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