Enhanced HVMP (Heartland Visual Merchandising Programme)

At the end of this programme, retailers are equipped with the capabilities to:1. Improve storefront marketing with better product layout and space optimization2. Build proficiency in content development and visual merchandising strategy3. Develop quality digital assets to support online and offline marketing and promotions

Course description

In today’s competitive retail and service environment, it is essential for businesses to keep up with the latest developments in the industry. This program aims to equip retailers with visual merchandising knowledge and techniques that will help to revitalize their store's appearance, enhance customers' experience, and increase sales. The program will be facilitated through personalised 1-to-1 training by Visual Merchandise Specialist. The practical in-shop training sessions seek to build merchants’ capabilities in both visual merchandising and content development to guide businesses through the process of transforming their stores.