Entrepreneurial Marketing Masterclass

We are living in a fast-changing world with recent experiences of Covid, Brexit, and regional conflicts. Businesses have struggled to keep their current customers and find new customers.

Crisis creates new opportunities and the businesses that survive are the ones that identify these new opportunities in new markets to experience significant growth.

Entrepreneurial marketing with a digital focus allows you to identify these new markets and opportunities. It is also clear from the last 2 years that the businesses that stayed healthy during the pandemic are the ones that accepted digital marketing as their core strategy to navigate through the trials of changing consumer behaviour. So, whether you are a beginner, business owner or marketing professional looking to boost your skills, this entrepreneurial marketing masterclass is for you. 

Course overview

This 2-hour masterclass will cover:

• An overview of digital marketing
• What does it mean to market
• Online and offline marketing channels and their benefits
• Key digital marketing objectives for SMEs
• How to price and promote a product
• Marketing strategies and tricks
• The importance of the customer journey and user experience plus its impact on sales and profit