Entrepreneurship For The Media Course

Course Description:

Being an entrepreneur is an exciting world to be in. You get to create a business and are able to see it grow as well as flourish before your very eyes. Every entrepreneur in the marketing arena needs to be creative, financially savvy as well as be someone who can lead a team.

The Digital School of Marketing’s Entrepreneurship for the Media Course is suitable for individuals who would like to become knowledgeable about how to effectively run any business in the marketing and advertising arena. This course takes business philosophies and incorporates them with various tried-and-trusted marketing principles to create a holistic approach to starting your own business.

Who is the course suited for?

• Freelance creatives who want to learn the best way to run a successful practice
• Media professionals who wish to start their own agencies
• Editors and journalists who would like to become the head of a publishing house

So, if you are a business-minded person and have dreams to start your own business in the marketing or advertising field, then this entrepreneurship course is ideally suited for you.

You will learn:

• How to create a business plan
• Basic principles and techniques for conducting market research
• How to create a marketing plan
• How a statement of financial positioning
• How to create business and operational goals