ESG Fundamentals For Communication And Marketing Professionals

This program equips communications and marketing leaders with the necessary tools to actively engage in their organizations’ ESG journey so that it can be properly conveyed to their desired audiences.

Participants will learn how corporate responsibility is evolving, the big ideological shifts shaping the ESG space, how to navigate greenwashing, greenhushing and the anti-ESG conversation, and trends in ESG reporting and disclosure.

Who This Certificate Is For

• Corporate communications and marketing managers, directors and VPs with a minimum of 5 years’ experience and basic knowledge of ESG
• Communications and marketing consultants who work with agencies
• Anyone exposed to EGS practices within their organization, who wants to deepen their understanding of the risks and solutions to greenwashing
• Professionals actively trying to navigate ESG imperatives
• Professionals working to examine and expand their employers’ ESG strategy

Key Takeaways

In this program, you’ll:

• Participate in ESG strategy and decision-making by acquiring the foundational knowledge required to bring a strategic MarComm lens to ESG efforts
• Safeguard reputations by gaining the latest tools to proactively flag, identify and counsel against greenwashing risks in your organization’s MarComm campaigns and materials
• Build trust and credibility with your audiences by learning how to meet and exceed stakeholder expectations for clarity and transparency
• Develop a framework to navigate tough questions
• Advance courageous ESG communications strategies

Program Structure

• Two in-person sessions
• Each session will have times allotted for networking and discussion
• Each session includes a culminating, interactive exercise that allows participants to apply session learnings into a practical work context

To ensure everyone has an equal opportunity to contribute to the discussion, we ask that participants complete assigned reading prior to class.

Fee

• Package of 5 courses: $6,300 CAD (+taxes) - 10% rebate
• 1 course: $1,400 CAD (+taxes)

Get preferred rates by signing up for all of our 5 micro-certificates in sustainability. Employers can also unlock preferred rates by registering three or more members of their organization. Contact our program manager to explore our packages.