Essentials of Entrepreneurship, Innovation, & Design

by UCSD Diego Division of Extended Studies Claim Listing

Essentials of Entrepreneurship, Innovation, & Design provides an introduction to critical knowledge and skills related to creating new business and product ideas. In this course, you will discover new ways of thinking, learn to drive innovative initiatives, and approach business challenges with a fr

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Course Details

Are you a Creative, Disruptor, Manager, Individual Contributor, Changemaker, or...? Whether you are creating something new or want to improve processes in business, projects, or development, this course gives you the tools to view problems in a different way, validate solutions with customer discovery, and pitch ideas to stakeholders.

Essentials of Entrepreneurship, Innovation, & Design provides an introduction to critical knowledge and skills related to creating new business and product ideas. In this course, you will discover new ways of thinking, learn to drive innovative initiatives, and approach business challenges with a fresh perspective.

By the end of the course, you will be able to understand the principles and methods of idea generation and development.

 

Learning Outcomes

  • Understand design thinking and ideation;

  • Understand business models and connect innovation and entrepreneurial initiatives to organization objectives and goals;

  • Develop knowledge and skills to use Lean Startup methodology in customer development and discovery;

  • Understand how to communicate, finance, or market a new idea, product, or initiative.

 

Course Topics

Each class session covers a different aspect of the journey to creating a new venture. Several guest lecturers will join the instructor to share their experience and knowledge on particular topics.

  • Introduction to Design Thinking and Opportunity Framing

  • Business Modeling

  • Customer Discovery

  • Financing Your Startup

  • Leadership, Culture, and Team Design

  • Intellectual Property

  • Putting Purpose into Practice

  • Presentation Skills and the Power of the Startup Narrative

  • San Diego Branch

    0176D, 9500 Gilman Drive, San Diego

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