Event Management BA (Hons)

Why study this course? 

• Ideally placed in one of the biggest events capitals in the world and at the heart of the UK’s events industry, our BA (Hons) Event Management course is a launchpad for your future career. 

Why study at the University of West London?

• Ranked 30th university in the UK - The Guardian University Guide 2025
• Our Hospitality, Leisure and Tourism courses are ranked #1 in London - Guardian University Guide 2025
• Number 1 London university for overall student satisfaction - National Student Survey 2024**
• Best university for Student Experience and Teaching Quality in the UK - The Times and Sunday Times Good University Guide 2024

The course integrates key areas of events management including: 

• Operations and logistics
• Public relations and marketing
• Sponsorship 
• Creative design 
• Technical and production expertise 
• Communication 

Elements of your coursework involve planning and organising actual events where you will learn to effectively bid for contracts, work on client briefs, carry out risk assessments, design presentations and produce reports. 

While work-based learning opportunities give you the chance to experience a wide range of events in person through volunteering. 

Join this career-focused course and graduate in a strong position to be a part of the industry’s transformation and future growth.

Course detail & modules

• This event management course will explore the factors that impact today’s events management industry and will build your understanding of consumer behaviour. 
• A combination of academic insight and practical case studies will prepare you to plan and organise events, from music festivals to conferences, integrating all areas of event management. 
• While you study, you will have the opportunity to experience the industry first-hand via work accreditation or through part-time work opportunities. With famous London event spaces such as Wembley Stadium and the Hammersmith Apollo nearby, you will be well-placed to experience some of the biggest events in the country. 

To ensure our event management degree provides you with a solid foundation for the work environment, you will complete a range of: 

• Client briefs
• Work-based case studies
• Risk assessments
• Design presentations
• Essays
• Project work
• Teamwork
• Live event projects
• Client bidding
• Workshops
• Industry reports.

Our central location and extensive industry connections will link you to paid work experience opportunities and visits from industry guest speakers. We encourage you to take advantage of these in order to start building useful contacts and developing your personal brand within this exciting industry.

Level 4
Compulsory modules

• Academic and Professional Development for Event Managers (BEP)
• Event Planning and Operations (EPO)
• Event Budgeting and Finance
• The Event Environment
• Event, Culture and Society

Level 5
Compulsory modules

• You will study all the compulsory modules and will choose ONE of the optional modules
• Applied Research Methods
• Talent Management and Leadership
• Digital Marketing and Consumer Behaviour
• Managing the Event Venue and Workforce
• The Event Delivery Challenge

Optional modules

• Managing Events in a Corporate Environment (MECE)
• Live Music Events

Level 6
Compulsory modules

• You will study all the compulsory modules and will choose ONE of the optional modules
• Dissertation
• Event Analytics and Strategy (EAAS)
• The Event Experience
• Tourism and Events in the Global Context (TEGC)

Optional modules

• Entrepreneurship in the Event Industry (EEI)
• Emergency Preparedness, Resilience and Response

Study & career progression

The skills you learn on our events management courses will make you a strong candidate for employers in the UK and worldwide events industry. Careers and jobs for events management graduates include: 

• Event organiser 
• Events planner 
• Fundraising officer 
• Festival manager 
• Event designer 
• Event logistics manager 
• Venue manager 
• Event and project coordinator 
• Event client coordinator 
• Event assistant. 

Areas of events you may work in after graduating from event management courses include: corporate events, exhibitions, gala dinners, festivals, concerts, conferences, product launches, roadshows, fashion shows, celebration events (weddings, christenings, etc), parties, cultural events, sporting events and fundraising events.