Event Management

Event Management is a dynamic and exciting industry that has vast opportunities and growth potential.

The programme in Event Management covers all aspects of event planning, concept development, managing resources, logistics, planning and executing marketing, branding, delivering the actual event and financial costing & budgeting.

Students will be given a holistic understanding of organising all types of events such as - musical shows, concerts, exhibitions, product launch, conferences, fashion shows, corporate events, weddings etc.

Master of Business Administration in Event Management is a postgraduation Management course. Event management is one of the most popular and fastest growing industries.

M.B.A. (Event Management) has been designed through extensive consultation with some of the leading organizations working with the events industry.

M.B.A. (Event Management) will help students acquire a thorough knowledge and understanding of multiple facts of the Event accounting, 'Event advertising, Marketing, Presentation and Sponsorship skills, Modern event management including computer application, Corporate communication, Brand management, Event catering, Venue management etc.

MBA in Event Management imparts a concoction of theoretical knowledge and practical endeavours among the students through workshops, industrial trips, internships and industry expert lectures.

The individuals participating in this course are presented to a broad spectrum of industry-specific subjects granting them minute knowledge about the functioning and practices of event management.

Mission

• To give formal instructions and training to students to be future managers of the Event Industry. So that, they technical proficiency to effectively adjust, grow and excel in the field of Event Management.

Objectives

• To cater latest developments in the field of Event Management at the national and international levels

• To promote research in the field of Event Management, Advertising, Media Planning that can guide policy makers for effective planning and implementation.

• To motivate students and practitioners for research to explore and gain insights event management processes;

• To act as a platform for providing skilled human resources for best events planning and implementation across the world.

Outcomes

• Value Education- To provide education in the field of managing events and constructively utilize the talents of our youngsters towards one of the fastest growing industry. (it grows at 30%)

• Global Management- To bring India on a higher footing in the Events Industry

• Leadership Ability- Create a new class of Event Managers, Event Co-ordinators and Consultants

• Event Management Ability- Produce trained and qualified work force for the event and entertainment industry.

Scope

Event management is a career full of opportunities showcase creative. It is a form of marketing and advertising which is glamorous and thrilling. It requires a lot of hard work and effort however also offers enormous scope. Events and occasions are an essential part of our lives.

Every now and then, there are events small or big like birthday celebrations, engagements, weddings, commercial events like musical concerts, award functions, marathons are a few of them.

We just can’t ignore them. Many companies today are hosting and organizing events regularly. These events could be from the small time private events to the large-scale international events.

Many young people are entering in this field because they realize the potential of the market and the demand and supply situation. The most profitable aspect of this field is the need for creativity. And that is how and where one earns.

With more spending power the scope of events has been growing day by day and the Events & Entertainment Industry today encompasses events like fashion & celebrity shows, film awards, celebrity promotions, television reality shows, road shows, musical concerts, Bollywood-shows, theme parties & product launch.

With the growing economy the industries need quality events. The constant rise in the number and the scale of all such events is the main growth driver of the sector.

There is a never ending demand of professionals associated with this industry. There is an acute shortage of experienced professionals in this field, and a very few educational establishments offer professional courses for aspiring event managers.

To fill this gap, the event management business has to acquire professionals from other vocations.