Event Management

Humber’s Event Management graduate certificate program includes comprehensive and hands-on training combined with industry involvement and the ability to apply what students have learned through a field experience. 

• We teach essential skills such as venue selection, logistics and time planning, staging, selection of food and beverage, budgeting, staffing, post-event evaluation, and professional expectations. Students learn to design, develop, co-ordinate and manage a broad range of events such as corporate meeting planning; film, documentary and music festivals; not-for-profit experiential events and galas; brand experiences; consumer events; and trade shows.
• Additionally, students gain transferable, practical knowledge, and skills in management practices such as planning, design, marketing, human resource and volunteer management, sponsorship, catering management, budgeting, risk management, and event evaluation - for in-person or online/virtual events. Faculty are chosen for their expertise and experience in the event management field and many continue to work in the industry.

Work-Integrated Learning 

• Gain hands-on skills in the industry with a field experience that will give you the opportunity to apply in a real business what you have learned in the classroom. Students initiate the field experience with the aid of faculty, targeting companies in the Greater Toronto Area. The 160-hour (minimum) field experience may be completed full time in the third semester.

Your Career

• The event industry is a rapidly growing segment of virtually every sector of society. Post-COVID, the events industry is being used to stimulate economies, increase tourism, develop community awareness, increase public involvement, enhance education, improve quality of life, generate revenue and market products. Professional event managers, working with stakeholders, are required to plan, organize, staff, direct, co-ordinate and evaluate events that meet client needs.
• Potential areas of employment available to graduates include tourism and economic development; arts and culture; wedding planning; sports and recreation; meeting and convention planning; business associations; entertainment; municipal, provincial and federal governments; not-for-profit and charitable organizations; trade shows and expositions; hospitality and travel; community organizations; and convention centres. Titles of entry-level positions include event co-ordinator, marketing assistant, special events organizer, promotion co-ordinator, account representative, trade show planner, conference co-ordinator and corporate meeting planner.