Event Management (Undergraduate Concentration)

Boston University’s School of Hospitality Administration (SHA) is where the future of hospitality begins.

• Everything we do is rooted in the concept of Experience Innovation. Beyond being one of the world’s largest industries, we believe hospitality is about innovating experiences that matter. Not only because it’s the right thing to do. But because it’s also the smart thing to do.
• Our undergraduate and graduate programs incorporate disciplines that include business, psychology, communications, operations, and experiential design. They are exclusively focused on harnessing hospitality to optimize human interaction to meet individual, organizational, and societal objectives. Experience Innovation is about building purposeful relationships and meaningful memories that drive behavior.
• With a curriculum designed to challenge and inspire, our students immerse themselves in the expanding field of hospitality through the lens of Experience Innovation. From renowned industry professionals to global leaders, our faculty provide invaluable insights, while our pioneering programs ensure a blend of real-world experience and academic rigor.
• As part of Boston University, ranked among the top 50 universities globally, our students have access to a wealth of resources and opportunities. With diverse academic offerings and a vibrant campus community, the possibilities are endless.
• Located in the heart of Boston, our students benefit from unparalleled access to internships and career opportunities in one of the world’s most dynamic hospitality hubs. From Boston to visits to cities around the globe, our students gain invaluable experiences and forge connections that last a lifetime.
• At Boston University’s School of Hospitality Administration, our students learn how to apply hospitality to solve problems. They are learning from direct experience and graduating with knowledge that increases their value in the job market and that they can immediately put to work. They are not only the next generation of hospitality leaders, they are true Experience Innovators.

Our Mission

• Together we lead. With academics that challenge convention and empower creative and critical thinking. With a faculty and staff steeped in experience and driven to cultivate potential. With industry collaboration that takes on real-world issues. With ground-breaking research that unlocks questions with insight. With a community united by a passion to innovate. And with an unwavering commitment to always look forward and be at the forefront of hospitality. By doing so, we perpetuate Experience Innovation and continually develop the next generation of Experience Innovators.