Events Management and Innovation (BA Hons)

The course offers modules in entrepreneurship and innovation, event experience design and marketing, cultural events, live event production, and strategic management of corporate events. These subjects give you the skills and knowledge you need to create successful events. 

You'll also get the chance to volunteer or get work experience on live events with our wide range of businesses and contacts.

Popular areas for events management careers include corporate events, festivals, cultural and music events, charities, weddings, and conferences, as well as hospitality, tourism, marketing, and PR.

If you're a people person with excellent organisational skills, this course could be your first step towards a successful events management career.

This events management degree helps you understand how to design, finance, market and evaluate events of all scales in an industry worth over £70 billion in the UK. You’ll study in London, near to world-class event venues such as the ExCeL Centre, O2 Arena, and the Olympic Stadium.

What you should know about this course

• Out of London universities, Greenwich is ranked 3rd in London in Hospitality, Events Management & Tourism for satisfaction with teaching (Guardian University Guide 2025).
• Hear from industry professionals by attending workshops, events and socials and meet like-minded people with our student societies.
• Study at our beautiful Greenwich campus, part of a UNESCO World Heritage Site, situated in London.
• Step closer to your dream career with our great employability support.
• Entrepreneur-minded? Get help from our ‘Generator’ to transform your business idea into reality - from the ground up they can help you start, scale and grow your idea.

What you will study
Full time

Year 1
Students are required to study the following compulsory modules.

• Entrepreneurship and innovation in Events (15 credits)
• Academic and Professional Development Skills for the Events Professional (15 credits)
• Understanding the Events Industry (15 credits)
• Principles of Designing Event Experiences (15 credits)
• Principles of Sustainable Event Management (15 credits)
• Accessible Experiences for the Experience Economy (15 credits)
• Finance, Operations and Project Management for Events (15 credits)
• Introduction to Marketing Principles (15 credits)

Year 2
Students are required to study the following compulsory modules.

• Innovative Technology in the Experience Economy (15 credits)
• Entrepreneurship and Innovation in Practice (15 credits)
• Strategic Event Resourcing (15 credits)
• Virtual and Hybrid Event Production (15 credits)
• Employability Skills for the Events Professional (15 credits)
• Digital Marketing for Events (15 credits)
• Understanding Event Consumers (15 credits)

Students are required to choose 15 credits from this list of options.

• Business Events, Exhibitions and Brand Experiences (15 credits)
• Festivals and Live Entertainment Events (15 credits)

Year 3
Students are required to study the following compulsory modules.

• Client Event Design and Delivery (15 credits)
• Strategic Entrepreneurship and Innovation in Practice (15 credits)
• Leadership and Career Development for the Events Professional (15 credits)

Students are required to choose 30 credits from this list of options.

• Dissertation in Event Studies (30 credits)
• Consultancy Project (30 credits)

Students are required to choose 45 credits from this list of options.

• Event Policy (15 credits)
• Crowd Management and Contingency Planning for Events (15 credits)
• Third Sector Events Management (15 credits)
• Venue and Facilities Operations Management (15 credits)
• Event Industry Futures (15 credits)
• Legislation and the Business of Events (15 credits)

What you will study
Sandwich

Year 1
Students are required to study the following compulsory modules.

• Entrepreneurship and innovation in Events (15 credits)
• Academic and Professional Development Skills for the Events Professional (15 credits)
• Understanding the Events Industry (15 credits)
• Principles of Designing Event Experiences (15 credits)
• Principles of Sustainable Event Management (15 credits)
• Accessible Experiences for the Experience Economy (15 credits)
• Finance, Operations and Project Management for Events (15 credits)
• Introduction to Marketing Principles (15 credits)

Year 2
Students are required to study the following compulsory modules.

• Innovative Technology in the Experience Economy (15 credits)
• Entrepreneurship and Innovation in Practice (15 credits)
• Strategic Event Resourcing (15 credits)
• Virtual and Hybrid Event Production (15 credits)
• Employability Skills for the Events Professional (15 credits)
• Digital Marketing for Events (15 credits)
• Understanding Event Consumers (15 credits)

Students are required to choose 15 credits from this list of options.

• Business Events, Exhibitions and Brand Experiences (15 credits)
• Festivals and Live Entertainment Events (15 credits)

Year 3
Students are required to study the following compulsory modules.

• Work Placement (Business School)

Students are required to choose 30 credits from this list of options.

• Industrial Placement (30 credits)
• Entrepreneurial Residency (30 credits)

Year 4
Students are required to study the following compulsory modules.

• Client Event Design and Delivery (15 credits)
• Strategic Entrepreneurship and Innovation in Practice (15 credits)
• Leadership and Career Development for the Events Professional (15 credits)

Students are required to choose 30 credits from this list of options.

• Dissertation in Event Studies (30 credits)
• Consultancy Project (30 credits)

Students are required to choose 45 credits from this list of options.

• Event Policy (15 credits)
• Crowd Management and Contingency Planning for Events (15 credits)
• Third Sector Events Management (15 credits)
• Venue and Facilities Operations Management (15 credits)
• Event Industry Futures (15 credits)
• Legislation and the Business of Events (15 credits)

How you will learn
Teaching

• Learning takes place through a combination of timetabled learning and independent study.
• You can view more information about how each module is taught within our 'What you will study' section.
• Seminars and workshops enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. You will also be able to meet your personal tutor. Timetabled learning may fall between 9am and 9pm depending on your courses and tutorials.

Class sizes

• Average intake per year is 90-100. Lecture sizes are normally 30-240, and seminars/tutorials are 15-30. This varies by module, if shared between degrees.

Independent learning

• Outside of timetabled sessions, you'll need to dedicate self-study time (around 20-30 hours per week) to prepare for coursework, presentations and exams.
• You can use Stockwell Street library and online resources to support further reading and research.

Overall workload

• Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, assessments, and field trips. Each credit equates to around 10 hours of study. Contact hours may vary depending on your modules.

Assessment

• You can view how each module is assessed within our 'What you will study' section.
• Each course has formal assessments which count towards your grade. Some courses may also include 'practice' assignments, which help you monitor progress and do not count towards your final grade.

Feedback summary

• We aim to provide feedback on assignments and to release examination results within 15 working days.

Careers and placements
Will I have a work placement?

• Work placements are optional, and you are responsible for arranging your placement with support from the university. Previous Greenwich Business School students have secured their placement year with organisations such as the NHS, Nomura, RSK, Charlton Athletic, Disney, Enterprise Rent-A-Car and more.

How long is my placement?

• Sandwich placements are 9-12 months of full-time paid work. A sandwich year is taken between the second and third years of study.

What are the financial arrangements?

• Sandwich placements are usually paid at competitive rates for entry level roles in your chosen industry. The Employability Service will only promote paid opportunities to you.

What sort of careers do graduates pursue?

• Graduates from this degree have the skills required for events management careers in a variety of areas, such as corporate events, weddings, conferences, incentive travel or music, and sporting, local authority and community events. Other opportunities are available in the wider hospitality, tourism, marketing and PR industries.