Events Management BA (Hons)

by Birmingham City University Claim Listing

Want to study event management in Birmingham? Our BA (Hons) Events Management degree allows you to take a year-long placement in industry. Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.

£9535

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img Duration

3 Years

Course Details

Want to study event management in Birmingham? Our BA (Hons) Events Management degree allows you to take a year-long placement in industry. Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.

Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.

This innovative and on-trend course will give you the skills, experience and insights to develop a career in the growing area of event management alongside a qualification from the CMI.

What's covered in this course?

  • Combining theory and practical application the course will draw heavily from practicing event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential and client management. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals.
  • Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry'.

Professional Placement Year

  • This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.
  • If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.

Why Choose Us?

  • We have a strong focus on employability and through placement opportunities and our links with local businesses, we aim to ensure you graduate not only with your degree but also with the skills and knowledge needed to embark on your chosen career.
  • The STEAMhouse offers amazing opportunities for entrepreneurial students to kick start and build a business. Services available include the Incubator which helps focus and solidify business ideas and the Hatchery which offers support in getting your business off the ground.
  • We pride ourselves on being the University for Birmingham and supporting and giving something back to the local business community. We have strong links with local businesses in the city across several industries. These links help us enhance students’ experiences by giving them access to industry experts for guest lectures, exciting placement opportunities and other chances to engage with the business community as a whole.
  • We aim to infuse learning with exposure to real-world experiences. We give students the chance to work on real-life projects using industry-standard software and with real-world clients where possible, offering a unique opportunity for students to gain this invaluable experience while they study.

This course is accredited and meets the high standards of the Chartered Management Institute.

  • BCU is a proud Academic Associate Member of the AEV (Association of Event Venues). The AEV provides an opportunity for industry and academia alike to share best practice, knowledge and ensures the voice of events is represented within the sector and the UK Government.

Open Days

  • Join us for an Open Day where you'll be able to learn about this course in detail, chat to students, explore our campus and tour accommodation. Booking isn't open yet for this event, register your interest and we’ll email you as soon as booking goes live.

Course in Depth
First Year

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

  • Introduction to Events Management 20 credits
  • Managing Teams 20 credits
  • Principles of Marketing 20 credits
  • Introduction to Venue Management 20 credits
  • Developing your Personal Brand 20 credits
  • Finance for Managers 20 credits

Second Year

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

  • Event Technologies and Digital Innovation 20 credits
  • Personal Development as a Manager 20 credits
  • One Planet Issues 20 credits
  • Live Event Experiences 20 credits
  • Methods in Research and Project Management 20 credits
  • Venue Design and Supply Chain Management 20 credits
  • Study Abroad (Optional Module) 20 credits

Professional Placement (Optional)

  • In order to qualify for the award of BA (Hons) Events Management with Professional Placement Year you must successfully complete the following module.
  • Professional Placement Year 120 credits

Final Year

In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).

  • Managing Emotions in the Events Industry 20 credits
  • Selling and Sales Management 20 credits
  • CSR and Safety in the Events Industry 20 credits
  • Business Research Project (Major) 40 credits
  • In order to complete this course you must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules.
  • Creativity, Innovation and Entrepreneurship 20 credits
  • Legal Contracts and Bidding in Events 20 credits

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Employability

  • You will have opportunities to undertake live projects with real employers, and study contemporary relevant event, venue and experience issues, developing the capability to manage the complexity and uncertainty of the contemporary workplace.
  • EVE incorporates modules specifically designed to build a professional and independent approach to study which facilitates lifelong learning.

Placements

  • Connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) will provide you with the opportunity to access placements. You will supported in this by the course academics and designated placement office.
  • Birmingham Branch

    University House 15, Bartholomew Row, Birmingham

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